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Go-to-Market motion for increasing Marketing Qualified Leads

Apr 25 @ 8:00 pm - 8:30 pm

What sets apart the good from the great in marketing is mastering the Go-to-Market (GTM) strategy. Getting more Marketing Qualified Leads (MQLs) isn’t just about reaching more people—it’s about reaching the right ones, with the right message, at the right time.

Join us for an engaging LinkedIn live session featuring Katie Penner, Head of Sender Relations at Sendoso as she will unlock the strategies and tactics behind boosting your Marketing Qualified Leads (MQLs) like never before.

Katie, known as the “Gifting Queen,” quickly advanced in her career by utilizing direct mail to enhance business interactions and speed up the buyer’s journey. She has been recognized as one of the Top 100 Female B2B SaaS Pipeline Pioneers and as Next50 Creators.

Here’s what you’ll learn in this 30-minute session:

⚫ Learn from a journey spanning SDR to Head of Sender Relations for valuable sales and marketing alignment insights
⚫ Understand the strategic role of direct mail in boosting MQLs within a comprehensive Go-to-Market approach
⚫ Uncover strategies for creating meaningful touch-points that accelerate the buyer’s journey
⚫ Understand the crucial role of technology and automation in streamlining the Go-to-Market process and enhancing marketing qualified leads’ conversion rates
⚫ Gain insights into best practices for optimizing the conversion rate of MQLs into Sales Qualified Leads (SQLs) within the Go-to-Market framework

Don’t miss the chance to refine your Go-to-Market strategy and amplify your influx of Marketing Qualified Leads!