6sense: Exploring The Powerful B2B Predictive Intelligence Platform

30 April, 2024 6 Mins Read

6sense offers a revolutionary approach, empowering revenue teams to build, manage, and convert pipelines into predictable revenue streams. Let’s go deep into its features, pricing, and explore potential alternative solutions to find the perfect fit for your needs. 

Overview of 6sense

6sense takes Account-Based Marketing (ABM) to the next level with its innovative Revenue AI™ technology. This platform empowers B2B organizations to achieve predictable revenue growth through:

  • Unveiling Hidden Intent: Revenue AI™ unlocks the power of the “Dark Funnel™,” uncovering anonymous buyer behavior and pinpointing the accounts most likely to convert.
  • AI-Powered Insights: Leverage world-class intent data, precise buying stage predictions, and next-step recommendations – all delivered by 6sense’s groundbreaking AI engine.
  • Targeted Engagement: Focus your efforts on the right accounts with dynamic audience segmentation based on real-time intent data.
  • Prioritize Like a Pro: Predictive analytics empower sales and marketing teams to prioritize leads and allocate resources effectively.
  • Reach the Perfect Audience: Run targeted digital advertising campaigns ensuring your message reaches the most relevant accounts at the optimal buying stage.
  • Streamlined Pipeline Management: Identify high-value leads early in the buying journey, boosting your pipeline and improving overall sales efficiency.


6sense offers four pricing plans:

  • Free: This plan likely provides basic features to get you started with 6sense.
  • Team: This plan is designed for team collaboration and offers additional features beyond the free plan, but specifics are not mentioned in the image.
  • Growth: This plan is geared towards scaling your pipeline and includes advanced features not available in the Team plan, but again, the image doesn’t detail what those features are.
  • Enterprise: This plan is intended for large organizations and offers the most comprehensive set of features, including everything in the lower tiers.

Since the website doesn’t mention specific pricing information, it’s recommended to contact their sales team for details on pricing and the exact features included in each plan.

Who can benefit from 6sense?

6sense can be a valuable asset for various revenue-generating teams within your organization:

  • Sales Development Representatives (SDRs): 6sense helps SDRs identify high-quality leads by leveraging account buying intent data. This allows them to prioritize outreach efforts and target prospects who are actively researching solutions like yours.
  • Account Executives (AEs): By providing insights into buying committee members and key decision-makers, 6sense empowers AEs to personalize their sales conversations and close deals faster.
  • Marketing Teams: 6sense can inform marketing campaigns by revealing which accounts are exhibiting buying intent for specific products or services. This allows marketers to target their campaigns with laser focus and generate qualified leads for the sales team.
  • Revenue Leaders: 6sense offers valuable reporting and analytics that can help revenue leaders track pipeline health, measure marketing campaign effectiveness, and optimize the overall revenue generation process.

Why Choose 6sense?

Consider 6sense if you’re seeking a data-driven approach to revolutionize your revenue generation.  It goes beyond basic lead generation, leveraging AI and buyer intent data to identify high-value accounts actively researching solutions. This allows your sales and marketing teams to prioritize outreach and target the right prospects at the right time.  6sense offers a tiered pricing structure to cater to businesses of various sizes, and with a free plan available, you can experiment with the platform before committing.  

Common Challenges with 6sense

6sense has established itself as a leading Account Engagement Platform (AEP) for B2B organizations. But like any powerful tool, it’s crucial to understand its potential drawbacks before diving in. Here’s a closer look at some common challenges users have encountered:

  • Delayed Gratification: Setup Time and ROI:  Implementing 6sense effectively can be a marathon, not a sprint. While some users might crave immediate results,  reviews suggest that setting up the platform and tailoring it to your specific needs takes time and patience.  Remember, 6sense leverages AI and machine learning to identify buying intent signals.  The more data it accumulates and learns about your target audience, the more accurate and valuable its insights become.   Be prepared to invest time upfront to configure 6sense properly and reap the long-term benefits in terms of identifying high-value leads and optimizing your sales pipeline.
  • Performance Hiccups: Lags and Loading Times:   While 6sense provides valuable data and insights,  some users have reported occasional lags and extended loading times within the platform.  This can disrupt workflows and hinder user experience.  It’s important to note that 6sense is constantly evolving, and  performance optimization is likely an ongoing priority for the development team.  If you encounter lag issues,  consider reporting them to 6sense directly, as your feedback can contribute to future improvements.
  • Integration Hurdles: Salesforce Integration and User Model:  Salesforce is a popular CRM system used by many B2B organizations.  While 6sense integrates with Salesforce, some users with large sales teams have expressed concerns about limitations within the Salesforce user model. This could potentially restrict access or functionality for certain team members.  If you anticipate a sizable sales force utilizing 6sense in conjunction with Salesforce,  investigate the integration thoroughly to ensure it aligns with your team structure and access requirements.  It might be beneficial to contact 6sense for clarification on any user model limitations and explore potential workarounds or alternative integration approaches if necessary.

Here are three alternative companies to consider, along with a comparison table based on their G2 ratings:

ZoomInfo: ZoomInfo is a comprehensive B2B contact database and sales intelligence platform. It provides accurate company and contact information, helping sales and marketing teams identify potential leads and prospects.

Key Features include:

  • ZoomInfo provides an all-in-one solution for sales and marketing teams. It unites data, insights, and outreach capabilities.
  • Real-time insights backed by accurate data. Discover your next ideal customers efficiently.
  • Lets you connect with customers across channels—email, phone, LinkedIn, and more—using a single platform.
  • Automates tasks to simplify your tech stack and scale faster.

Lead411: Lead411 offers a B2B sales intelligence platform that focuses on providing verified company data, contact information, and lead generation tools.

Sales Intelligence data points include:

  • Recently Funded Companies
  • New Company Location
  • IPO Announcement
  • Hiring Plans
  • Job Openings
  • New Employee Hire
  • New Executive Employee Hire
  • New Employee Promotion
  • Company Awards and More

Sprouts.ai: Sprouts.ai is an autonomous, efficient, and intelligent martech platform for B2B companies. It replaces the inefficient process of buying and deploying multiple siloed GTM (Go-To-Market) solutions. 

Key features include:

  • Advanced ICP filters empower you to achieve over 85% accuracy for ICP identification.
  • Access real-time updated 200 million contacts and 20 million company records from 40+ data sources.
  • Identify companies interested in your solutions browsing your website.
  • AI-powered account scoring for efficient outreach and increased qualified sales pipeline.
  • Advanced and automated outreach via email, SMS, phone calls, WhatsApp, and LinkedIn.
Product / RatingG2
ZoomInfo 4.4 / 5
6sense4.4 / 5
Lead411 4.5 / 5
Sprouts.ai4.8 / 5

Is 6sense Worth the Investment?

6sense offers a robust set of features leveraging AI and buyer intent data. But also investigate what companies like Sprouts AI and Lead411 bring to the table.  Do they have functionalities that better cater to your specific sales and marketing workflows?  Perhaps they excel in social listening capabilities or offer advanced campaign management tools that 6sense lacks.