Brand24: Exploring The AI Social Listening Tool

28 May, 2024 7 Mins Read

Brand24 is a company that provides an AI-powered social listening tool. It offers features like email alerts, influencer analysis, and the generation of automated reports and infographics. Let’s explore its offerings and evaluate it this is worth the investment. 

Overview of Brand24

Brand24 is a digital tool designed to empower businesses by providing real-time insights into their online presence. It serves as a comprehensive platform for social listening, brand management, and customer engagement, enabling companies to stay ahead in the dynamic digital landscape.

  • Real-time Monitoring: Brand24 offers immediate access to mentions about your brand across the internet. Whether it’s a tweet, a blog post, or a news article, you’ll know when and where your brand is being talked about, allowing for swift and informed responses to any situation.
  • Influencer Analysis: Understanding who is talking about your brand is just as important as knowing where it’s being discussed. Brand24 identifies key influencers driving conversations around your brand, helping you to engage with the right people and amplify your marketing efforts.
  • Data Analytics and Reporting: With Brand24, data is not just numbers; it’s actionable insights. The platform provides detailed analytics on your brand’s online activity and generates easy-to-understand reports, making it simpler to track performance metrics and make data-driven decisions.


Here’s an overview of the four pricing options mentioned in the image:

  1. Individual Plan ($79/month, billed annually)
    • This plan is suitable for tracking a small brand.
    • It allows tracking of up to 3 keywords per month.
    • You can receive up to 2,000 mentions per month.
    • The data updates every 12 hours.
    • Basic AI features are included to assist with monitoring.
  2. Team Plan ($149/month, billed annually)
    • Designed for startups and small businesses.
    • Offers tracking for up to 7 keywords per month.
    • Provides up to 5,000 mentions per month.
    • Updates occur every hour, ensuring timely data.
    • Comes with basic AI features for efficient brand monitoring.
  3. Pro Plan ($199/month, billed annually)
    • Ideal for growing businesses and small agencies.
    • Includes tracking for up to 12 keywords per month.
    • Allows for up to 25,000 mentions per month.
    • Features real-time updates for the most current information.
    • Advanced AI features are available for in-depth analysis.
  4. Enterprise Plan ($399/month, billed annually)
    • Best suited for enterprise businesses and large agencies.
    • Offers extensive tracking with up to 25 keywords per month.
    • A substantial 100,000 mentions per month can be monitored.
    • Real-time updates provide immediate data.
    • Includes advanced AI features for comprehensive brand management.

Who can benefit from Brand24?

Brand24 is a versatile tool that can benefit a wide range of users, from small business owners to marketing professionals, and large corporations. Entrepreneurs can use it to track the growth and reach of their brand, marketing agencies can leverage it for campaign analysis and influencer outreach, and corporate communications teams can monitor brand reputation and customer feedback. Essentially, anyone interested in gaining insights into their brand’s online presence and engagement can find value in Brand24’s comprehensive social listening services. 

Why Choose Brand24?

Choosing Brand24 is a strategic move for any business or individual seeking to enhance their digital presence and reputation. Its real-time monitoring capabilities ensure you’re always informed about your brand’s online mentions, while advanced analytics provide deep insights into customer sentiment and market trends. The influencer analysis feature helps in identifying and collaborating with key opinion leaders, amplifying your reach and impact. With its user-friendly interface and comprehensive data analysis, Brand24 equips you with the tools necessary to proactively manage your brand, engage with your audience, and stay ahead in the competitive digital arena.

Common Pitfalls for Brand 24

Brand24: Powerful Monitoring, But Potential Pitfalls to Consider

Brand24 has established itself as a popular tool for social media monitoring, helping businesses keep track of online conversations about their brands. But based on user reviews, there are some potential drawbacks to consider before subscribing.

1. Sifting Through the Noise: Imagine you’re using Brand24 to monitor mentions of your bakery online. Ideally, you’d see reviews about your delicious cupcakes and beautiful cakes. But some users report that Brand24 occasionally throws irrelevant information into the mix, like spam messages or mentions that have nothing to do with your bakery. This can be frustrating and time-consuming, forcing you to sift through irrelevant content to find the valuable insights you need. Improved filtering capabilities would allow Brand24 to differentiate between genuine brand mentions and unrelated noise, ensuring you get the most out of your monitoring efforts.

2. Social Media Roadblocks: Social media giants like Facebook and Instagram are key battlegrounds for brand engagement. Unfortunately, some users have experienced limitations with Brand24 when it comes to displaying results from these platforms. This could be due to ongoing conflicts or compatibility issues. For businesses that heavily rely on social media to connect with customers, this can be a significant obstacle. Ideally, Brand24 would iron out these limitations to provide a more comprehensive view of your social media presence.

3. Feature Gaps: Brand24 offers a robust set of features, but some users have identified areas for improvement. For instance, the inability to exclude specific URLs can be a hindrance. Imagine you want to track mentions of your brand, but there’s a news website with a similar name that constantly pops up in your search results. Without the ability to exclude this irrelevant URL, your data can become cluttered and misleading. Some users have encountered difficulties in precisely tracking companies with common names. Enhanced features that address these limitations would allow Brand24 to deliver a more precise and user-friendly monitoring experience.

Here are three alternative companies to consider, along with a comparison table based on their G2 ratings:

  1. Mentionlytics: Mentionlytics is a comprehensive social media monitoring tool that offers extensive tracking capabilities across various online platforms. It’s designed to provide valuable insights into brand mentions, allowing businesses to stay informed about their online presence and reputation.
    • Social Mention Tracker: Monitors every mention of your brand across the web and social media.
    • Share of Voice: Measures your brand’s online presence relative to competitors.
    • Sentiment Analysis: Highly-accurate sentiment analysis to interpret the sentiment scores confidently.
    • Competitor Monitoring: Keeps you updated on competitors’ activities and mentions.
  2. Keyhole: Keyhole is a real-time social media analytics and management tool that simplifies social media reporting and enhances your impact on the audience. It’s suitable for both small agencies and global brands, offering a budget-friendly solution for social media tracking.
    • Social Media Management: Manage multiple social media accounts from a single dashboard.
    • Profile and Competitor Analytics: Offers profile analytics and benchmarks your performance against competitors.
    • Influencer Tracking: Identifies relevant influencers and assesses their engagement rate.
    • Real-time Reporting: Automates reporting and provides up-to-date insights on your social media impact.
  3. Awario: Awario excels in reputation management by tracking online mentions and providing tools for content posting across multiple channels. It’s a robust solution for businesses looking to manage their brand reputation and engage with their audience effectively.
    • Reputation Management: Specializes in tracking online mentions to manage and improve your brand reputation.
    • Brandwatch Integration: Offers a suite of tools for content posting and monitoring across multiple channels.
    • Sentiment Analysis: Analyzes the sentiment of mentions to gauge public perception of your brand.
    • Trend Detection: Helps identify and capitalize on emerging trends relevant to your brand.
Product / RatingG2
Awario3.9 / 5
Keyhole4.3 / 5
Mentionlytics 4.9 / 5
Brand244.6 / 5

Is Brand24 Worth the Investment?

When comparing Brand24 to its competitors, it’s essential to consider various factors  and limitations such as features, user interface, and customer support. While it offers a real time insights, alternatives like Mentionytics may provide additional benefits that could be more aligned with your unique business goals.