Solutions
Discover ICP
Identify who your ideal prospects are using advanced filters
- AI-powered advanced ICP analysis
- Create highly-targeted account lists
Enrich database
99% accurate account and contact data enriched from multiple sources using AI
- Proprietary data enrichment software
- Combining multiple databases
- Integrate-able with CRM
Identify intent signals
10x conversions with AI-powered intent signal mapping
- Target ready-to-convert accounts with Sprouts platform integration
- AI-fueled GTM motion optimization
- Amplify sales, conversions, and revenue
Automated outreach
100% optimized multi-channel outreach campaigns with AI across email, LinkedIn, and phone.
- Mastering funnel movement with automation
- Connect, engage, and convert
- AI-crafted messages that drive action
Predict purchase patterns
3x faster lead conversion with Sprouts ML purchase prediction model
- AI-backed smarter sales enablement
- Advanced lead scoring
- Convert prospects into customers 3x faster
Resources
GTM templates
Ready-to-deploy templates: shortcut to 3x optimized GTM campaigns
Playbooks
Packed with downloadable templates to ace go-to-market and demand gen strategies
GTM Optimization Score
Know exactly where your GTM strategy stands - in less than five minutes
Blogs
Expert insights on everything GTM, demand gen and marketing
People search
Search enriched contact information for prospecting with ease
Company search
Focus your outreach with detailed account insights
Contact Us

ICP vs. Buyer Persona: What’s the Difference and Why Both Matter?

Oct 13, 202410 Mins Read

ICP vs. Buyer Persona: What’s the Difference and Why Both Matter?