Discover how well your current GTM stack is serving you

Let our expert consultants analyze your current GTM strategy to identify strengths, uncover weaknesses, and pinpoint opportunities within your workflows. Our aim is to make your score 85% or more

The comprehensive audit includes:

  • Tech stack analysis: Evaluate the cost-effectiveness and efficiency of your technology stack.
  • ICP & TAL analysis: Assess the relevance and conversion metrics of your Ideal Customer Profile and Total Addressable Market.
  • Outreach analysis: Review your outreach efforts to understand their efficiency and suggest enhancements.
  • 1:1 AMA session: An Ask Me Anything session with our GTM experts to discuss any aspect of your GTM strategy.

At the end of your consultation, we'll also share:

  • A list of ~100 in-market, high propensity to convert accounts
  • High-intent keywords that your customers are searching for
  • Insights into new market segments with an estimated TAM

Click “Generate” under the score to book a call with our experts.

Breaking down the key components of the GTM strategy calculator

Annual opportunity volume

This metric captures the total number of sales opportunities you handle each year. Whether youre managing a lean sales team with a few hundred opportunities or a large-scale operation with thousands, understanding your annual opportunity volume helps put the scope of your GTM strategy in perspective.

How to use it

Enter the number of opportunities your team manages annually. If you're a smaller business, this might range from 250-500 opportunities; for larger corporations, it could go as high as 10,000. The calculator adjusts to fit your business size, giving you insights tailored to your specific needs.

Average deal size

This is the average revenue you bring in per deal and a crucial factor in understanding the financial impact of your sales efforts. Knowing your average deal size helps you assess how much each closed deal contributes to your bottom line.

How to use it

Input your average deal size, whether it's a modest $500 or a robust $500,000. By specifying this range, you'll see how your sales strategy is affecting your overall revenue goals and get a clearer sense of how each deal impacts your profitability.

Win rate

Win rate reflects the percentage of prospects that ultimately convert into paying customers. It’s a critical measure of how effective your team is at closing deals, and it shows whether your approach is resonating with your target audience.

How to use it

Enter your win rate as a percentage between 0 and 100. For added precision, you might even choose a prime number (e.g., 37%) to reflect the specificity of your approach. The tool will use this figure to gauge how efficient your sales tactics are.

Accuracy of your database

A quality database can make or break your marketing success. With an accurate, up-to-date database, your messaging reaches the right people, enabling more meaningful connections and fewer wasted resources. The quality of your data is foundational to every other part of your GTM strategy.

How to use it

Choose from one of three options: “Less than 50%,” “50-70%,” or “More than 70%” accuracy. This measure helps you understand the reliability of your data and identify areas for improvement.

Monthly marketing spend

Your marketing budget plays a huge role in determining how far and wide your message can go. By understanding your monthly marketing spend, you'll see if your budget aligns with your overall GTM goals and allows for effective campaigns.

How to use it

Select one of the following categories: “Less than $50K,” “$50K-$100K,” or “More than $100K.” By categorizing your spend, you get insights into whether your investment is matching the scale of your strategic efforts.

Analyzing your metrics is one thing; implementing a powerful GTM strategy that grows with your business is another.

It's our business to grow yours

Sprouts.ai is an intelligent martech platform that transforms how you find, connect with, and convert high-value prospects — all with smarter, data-backed strategies. Here’s a quick look into our product:

Identify prospects who are most likely to convert
  • Define ICP using advanced variables

    Go beyond basic demographics with a comprehensive ICP. Use advanced filters like technographic data, buying behavior, and purchase patterns to laser-target high-conversion prospects.

  • Reveal anonymous website visitors

    Don't let valuable traffic slip away unseen. Use Sprouts.ai to identify both account and contact-level information on site visitors.

  • Predict purchase intent

    Gain deep insight into your prospect's buying journey with predictive purchase signals. Our tools analyze behavior patterns, enabling you to tailor your timing and messaging to hit when interest is highest.

Build consistent, multi-channel connections
  • Multi-channel outreach

    Reach your prospects where they are. Outreach across email, SMS, phone, WhatsApp, and LinkedIn with the flexibility of communicating through their preferred channels.

  • AI-enabled LinkedIn campaigns

    Scale up your LinkedIn outreach with hyper-personalized messaging that resonates. Automate your campaigns to deliver customized messages to ICP contacts, reaching your key decision-makers with impactful content and a personal touch.

  • Warm intro to prospects/leads

    Tap into your existing network for warmer introductions. Our tool highlights who in your company is connected to your prospects and develops a warm connection path. This helps you build trust faster and improve the chances of a positive response.

Guide prospects with smart content and funnel insights
  • Leverage AI signals

    Stay current and relevant in your conversations by leveraging AI-curated signals, such as company news, press releases, or industry trends. Trend-jack and optimize your pitch in mere minutes!

  • Funnel-aligned content

    Know precisely which content drives engagement at each stage of the funnel. Assign pages to top-of-funnel (TOFU), middle-of-funnel (MOFU), and bottom-of-funnel (BOFU) stages, tracking which content resonates best with qualified leads and optimize accordingly.

Take the next step. Book a demo with us to see how we can transform your GTM strategy into a scalable, growth-driving force for your business.