Qapita Drives 42% Pipeline Growth with 5× Increase in Meetings Booked
Qapita is a leading SaaS-based equity management platform that transforms how startups and growth-stage companies manage cap tables, ESOPs, and equity transactions. Founded in 2019 and headquartered in Singapore, Qapita enables organizations to simplify governance, automate ownership operations, and enhance transparency. Today, Qapita is trusted by hundreds of high-growth companies across Asia-Pacific and is expanding rapidly across global markets, including the US.
Impact with Sprouts.ai
- 42% growth in the Pipeline
- 3.2× boost in SDR productivity
- 5× increase in qualified meetings booked
- 2.5× growth in SQLs generated
- 62% rise in positive replies across campaigns
- 0 deliverability dips for 12 consecutive months
Refined ICP & Intent-Led Targeting to Build a US Pipeline
Qapita struggled to penetrate the US startup ecosystem due to scattered prospecting and limited insight into buyer intent. Their outreach was broad, manual, and inconsistent, resulting in low conversions and minimal visibility into in-market prospects.
Sprouts rebuilt Qapita’s entire targeting strategy:
- Unified and enriched US prospect data with AI-based intent signals
- Identified decision-makers in finance, operations, and HR
- Surfaced warm signals such as funding rounds, hiring spikes, and recent tech stack changes
- Prioritized high-propensity accounts for targeted campaigns
As a result, Qapita could run focused, high-intent campaigns targeting US-based prospects most likely to convert.
Automating SDR Workflows for Scale and Speed
Qapita’s SDR team spent significant time on manual tasks, prospecting, CRM updates, follow-ups, and research, which slowed down pipeline velocity and hampered conversions.
Sprouts introduced end-to-end automation across outreach workflows:
- Automated follow-ups across email, LinkedIn, and calls
- ICP fitment scoring to prioritize high-value prospects
- Daily campaign monitoring by Sprouts’ CSMs for continuous optimization
This resulted in a 3.2× boost in SDR productivity, faster response cycles, and no missed follow-ups.
Human + AI Synergy in Outreach Execution
Before Sprouts, Qapita struggled with manual outreach inconsistencies and fluctuating domain reputation. Maintaining sustained campaign performance was difficult.
Sprouts introduced a hybrid execution model:
- Smart automation blended with real, human-level monitoring
- Daily domain reputation audits and warm-up sequences
- Manual follow-ups handled by Sprouts CSMs to maximize responses
- Regular A/B testing and performance tuning for all campaigns
Resulting:
- Average 20–25 quality responses per campaign
- 62% more positive replies across outreach sequences
- Zero domain reputation dips for over 12 months
Multichannel GTM: Email, LinkedIn, and Phone in Sync
Qapita’s earlier approach relied heavily on email alone, missing out on multi-touch engagement.
Sprouts transformed their GTM motion through synchronized channels:
- LinkedIn follow-ups triggered by email activity
- Contextual messaging referencing funding news, growth updates, or roles
- Automated call workflows with AI-personalized scripts when prospects didn’t respond
- End-to-end orchestration that kept prospects engaged across all touchpoints
For example: A prospect who opened an outreach email received a LinkedIn connection request with a contextual message referencing their company’s growth. If there was no response, a follow-up call was triggered automatically with talking points personalized by Sprouts’ AI.
This multichannel orchestration helped Qapita book 11× more qualified meetings within the first quarter of implementation.
If you’re struggling to build a predictable pipeline, book a call with our experts.
