Leadfeeder: Exploring The B2B Lead Generation and Buyer Intent Marketing Tool

30 April, 2024 6 Mins Read

Imagine turning website visitors into a targeted list of high-potential B2B leads. Leadfeeder promises just that. Let’s analyze its offerings and see if it lives up to the hype, helping you understand if it’s the right option for your business needs. 

Overview of Leadfeeder

Leadfeeder sheds light on your website traffic, transforming anonymous visitors into qualified B2B leads. Here’s how it empowers your sales and marketing teams:

  • Real-Time Lead Capture: Identify companies visiting your website within minutes – no waiting for overnight reports. Act quickly and reach out to potential customers when their interest is fresh.
  • Visitor Behavior Insights: Gain valuable data beyond just company names. See which pages visitors viewed, how long they stayed, and other website interactions to tailor your follow-up strategies.
  • Prioritize Like a Pro: Lead scoring helps you focus on the hottest prospects. Higher scores based on page views, visit frequency, and recency highlight leads most likely to convert. (Premium feature)
  • Never Miss a High-Value Lead: Stay on top of your pipeline with real-time email alerts (Premium feature) notifying you when high-scoring companies visit your site. Weekly reports summarize all leads and their activity for comprehensive tracking.
  • Filter for Quality Leads: Customize filters to identify your ideal prospects. Target leads based on specific pages visited, industry, location, company size, and more.

Leadfeeder bridges the gap between website traffic and qualified leads, empowering you to build a targeted sales pipeline and close more deals.

Pricing Tailored to Your Needs

Leadfeeder offers two pricing plans: Free and Premium. Here’s a breakdown of what each plan offers:

  • Free
    • Identifies companies that visit your website in the last 7 days.
    • Shows basic information about the company, such as name, location, and industry.
    • Allows up to 100 identified companies per month.
    • Lacks features like visitor behavior insights, lead scoring, and real-time notifications.
  • Premium (Starts at $99 per month when billed annually)
    • Includes all features of the Free plan.
    • Identifies companies visiting your website with no time limitations (shows historical data beyond 7 days).

Who can benefit from Leadfeeder?

Leadfeeder empowers several B2B professionals to turn website traffic into qualified leads:

  • Sales Development Representatives (SDRs): By identifying website visitors, SDRs can prioritize outreach efforts towards companies actively engaging with their online content.
  • Marketers: Marketers can leverage Leadfeeder to understand which marketing campaigns drive website traffic and tailor content to better resonate with their target audience.
  • Sales Managers: Sales managers gain insights into website visitor behavior, allowing them to optimize marketing campaigns and guide sales teams towards the most promising leads.
  • Business Owners: Business owners can utilize Leadfeeder to measure the effectiveness of their website in attracting potential customers.

Why Choose Leadfeeder?

Consider Leadfeeder if you’re a B2B company seeking to convert website visitors into sales leads. It unveils the companies browsing your site, allowing you to target outreach and personalize communication for a higher conversion rate. With a free plan and affordable paid options, Leadfeeder can be a budget-friendly solution to boost your B2B lead generation efforts.

Common Challenges with Leadfeeder

Leadfeeder has established itself as a popular tool for B2B lead generation, but it’s important to understand its potential limitations before diving in:

Limited Analytical Depth:  While Leadfeeder provides valuable insights into website visitors,  some users have reported a lack of detailed analytics or customizable data views.  For businesses seeking highly granular website visitor behavior analysis, Leadfeeder might not offer the level of sophistication required.

Contact Information Hurdle:  Leadfeeder excels at identifying companies visiting your website, but it relies on publicly available information.  If a significant portion of your target audience keeps their contact details private, Leadfeeder’s effectiveness in lead nurturing could be hampered.  Consider exploring supplementary tools to gather contact information alongside Leadfeeder’s company identification capabilities.

Integration:  Integrating Leadfeeder with your CRM can be a powerful advantage, but the setup process can be complex for some users.  Reviews suggest that proper configuration and customization require time and technical expertise, especially for users less familiar with CRM integrations.

Lead Scoring Subjectivity:  Leadfeeder utilizes a lead scoring system based on website activity.  However, some users find this scoring system to be subjective and not always aligned with their specific lead qualification criteria.  This raises the concern of potentially focusing on unqualified leads if the scoring system doesn’t fully resonate with your target audience profile.

High-Volume Handling Challenges:  Businesses with significant website traffic might find Leadfeeder overwhelming when managing a large number of leads.  While Leadfeeder offers customizable filters to target specific segments, prioritizing the most relevant leads  within a high-volume scenario can still be a challenge.

Here are three alternative companies to consider, along with a comparison table based on their G2 ratings:

ZoomInfo: ZoomInfo is a comprehensive B2B contact database and sales intelligence platform. It provides accurate company and contact information, helping sales and marketing teams identify potential leads and prospects.

Key Features include:

  • ZoomInfo provides an all-in-one solution for sales and marketing teams. It unites data, insights, and outreach capabilities.
  • Real-time insights backed by accurate data. Discover your next ideal customers efficiently.
  • Lets you connect with customers across channels—email, phone, LinkedIn, and more—using a single platform.
  • Automates tasks to simplify your tech stack and scale faster.

Lead411: Lead411 offers a B2B sales intelligence platform that focuses on providing verified company data, contact information, and lead generation tools.

Sales Intelligence data points include:

  • Recently Funded Companies
  • New Company Location
  • IPO Announcement
  • Hiring Plans
  • Job Openings
  • New Employee Hire
  • New Executive Employee Hire
  • New Employee Promotion
  • Company Awards and More

Sprouts.ai: Sprouts.ai is an autonomous, efficient, and intelligent martech platform for B2B companies. It replaces the inefficient process of buying and deploying multiple siloed GTM (Go-To-Market) solutions. 

Key features include:

  • Advanced ICP filters empower you to achieve over 85% accuracy for ICP identification.
  • Access real-time updated 200 million contacts and 20 million company records from 40+ data sources.
  • Identify companies interested in your solutions browsing your website.
  • AI-powered account scoring for efficient outreach and increased qualified sales pipeline.
  • Advanced and automated outreach via email, SMS, phone calls, WhatsApp, and LinkedIn.
Product / RatingG2
ZoomInfo 4.4 / 5
Leadfeeder4.3 / 5
Lead411 4.5 / 5
Sprouts.ai4.8 / 5

Is Leadfeeder Worth the Investment?

While Leadfeeder offers a robust set of features,  investigate what Sprouts AI and Salesforce Sales Cloud bring to the table.  Do they  possess functionalities that cater more directly to your specific prospecting needs?  Perhaps they excel in data enrichment capabilities, social listening tools, or advanced campaign management features  that Leadfeeder might lack.