Letterdrop: Exploring the  B2B content marketing platform

28 May, 2024 7 Mins Read

Letterdrop is a B2B content marketing platform that helps businesses understand what content drives revenue and assists them in creating and distributing that content to in-market buyers across various channels like SEO, LinkedIn, and sales enablement. Let’s explore what this platform has to offer. 

Overview of Letterdrop

Letterdrop is a comprehensive content marketing platform designed to streamline and enhance the content creation and distribution process for businesses. It leverages data-driven insights to help companies produce impactful content that resonates with their target audience and drives revenue growth.

Here are some key features of Letterdrop:

  • Data-Driven Content Strategy:
    • Letterdrop utilizes first-party data to understand customer preferences and behaviors.
    • This information guides the creation of content that not only engages the audience but also contributes to the sales pipeline and revenue.
    • By analyzing what content performs well, Letterdrop helps businesses focus their efforts on what truly matters to their bottom line.
  • AI-Assisted Content Creation:
    • The platform offers AI tools that aid in the rapid creation of high-quality content.
    • It sources information from various stakeholders, including customers, employees, and competitors, to ensure a comprehensive content approach.
    • Letterdrop’s AI capabilities streamline the content production process, making it more efficient and less resource-intensive.
  • Maximized Content Distribution:
    • Letterdrop ensures that the content reaches the intended audience by optimizing distribution channels.
    • It employs SEO tools and LinkedIn automation to enhance visibility and engagement on social platforms.
    • The platform’s distribution strategies are designed to place content in front of in-market buyers, increasing the chances of conversion.


Here’s an overview of the five pricing options available for Letterdrop:

  1. Social Selling:
    • Starting at $499/month when billed annually.
    • This plan focuses on turning sellers and executives into social sellers with LinkedIn orchestration.
    • It aims to drive more inbound traffic and book more meetings on LinkedIn.
  2. Content SEO:
    • Starting at $799/month when billed annually.
    • The plan includes generating outlines, performing competitive information gap analysis, adding expert videos, internal linking, and monitoring pages.
    • It’s designed to drive more qualified traffic from Google and ChatGPT.
  3. Revenue Attribution:
    • Starting at $499/month when billed annually.
    • With this option, you can identify what pages are driving pipeline and revenue.
    • It helps focus on content that moves the needle for your business.
  4. Marketing Insight and Sales Enablement:
    • Starting at $499/month when billed annually.
    • This plan helps understand what’s stopping people from buying.
    • It also assists in creating and sharing the right sales enablement assets to remedy that post-call.
  5. Content Ops
  • Priced at $799 per month when billed annually.
  • This plan offers a unified workflow for content management, which likely includes publishing to a CMS, managing writers, approvals, idea intake, and project management.
  • It’s designed to help businesses scale their content output efficiently, facilitating the production of a significant volume of content pages each month.

Who can benefit from Letterdrop?

Businesses aiming to amplify their content marketing efforts can greatly benefit from Letterdrop. This platform is particularly advantageous for B2B companies, marketing teams, and sales professionals who seek to enhance their online presence, generate a robust sales pipeline, and drive revenue through strategic content creation and distribution. By leveraging Letterdrop’s data-driven insights, AI-assisted content production, and targeted distribution strategies, these entities can efficiently reach and engage their ideal customers, ultimately fostering business growth and success.

Why Choose Letterdrop

Choosing Letterdrop is a strategic move for businesses focused on leveraging content marketing to its fullest potential. It offers a unique blend of data-driven insights, AI-powered content creation, and targeted distribution strategies that are designed to maximize the impact of content on revenue growth. With Letterdrop, companies can efficiently scale their content operations, enhance online engagement, and drive meaningful interactions that lead to increased sales and customer loyalty. It’s an all-in-one solution for those who want to make informed decisions based on content performance and truly align their marketing efforts with their business objectives.

Common Pitfalls for Letterdrop

Letterdrop has emerged as a popular content marketing automation platform, promising streamlined workflows and increased efficiency. While many users rave about its features and ease of use, it’s important to be aware of some potential drawbacks before diving in.

1. Occasional Bugs and Lag: Several users have reported encountering software bugs within Letterdrop. These glitches can disrupt your workflow and cause the system to lag, hindering your productivity. 

2. Support Challenges: Not all users have had a smooth experience with Letterdrop’s customer support. Some reviewers have expressed dissatisfaction with the level of assistance they received, leading to delays in resolving technical problems. A prompt and helpful support team is crucial for any software solution. If you encounter a roadblock and can’t get the help you need quickly, it can significantly impact your user experience.

3. Specific Software Issues: Beyond general bugs and lag, certain users have mentioned specific software glitches that can impact the tool’s performance and speed. These technical hiccups can affect the overall effectiveness of your marketing automation efforts. 

Here are three alternative companies to consider, along with a comparison table based on their G2 ratings:

1. Semrush: Semrush isn’t just a content marketing tool; it’s a comprehensive online visibility management powerhouse. Imagine having a one-stop shop for SEO analysis, competitor research, content creation optimization, and even social media scheduling. Semrush empowers you with a vast arsenal of features:

  • SEO Powerhouse: Dive deep into keyword research, identify ranking opportunities through site audits, and analyze competitor backlinks – all within the Semrush interface.
  • Competitive Intelligence Guru: Unmask your competitor’s strategies with traffic analytics and market explorer tools. Gain insights into their content performance and identify gaps you can exploit.
  • Content Marketing Maestro: Craft compelling and optimized content with Semrush’s dedicated toolkit. From content creation and optimization to distribution strategies, Semrush equips you for content marketing success.
  • Social Media Scheduler and Tracker: Schedule your social media posts seamlessly and track their performance within Semrush. Manage your social media presence alongside your content marketing efforts for a holistic approach.

2. Surfer: Surfer takes a data-driven approach to SEO, helping you conquer search engines and establish a strong online presence. Think of Surfer as your SEO roadmap, guiding you towards content creation that ranks.

  • Topical Authority Builder: Leverage Surfer’s Topical Map to identify relevant subtopics and plan content months in advance, ensuring your content comprehensively covers a subject area and builds topical authority.
  • AI-Powered Content Creation Assistant: Say goodbye to writer’s block! Surfer’s AI tools provide instant keyword suggestions and assist with outlining your content, streamlining the creation process.
  • Real-Time SEO Optimization: Don’t wait until after publishing to optimize your content. Surfer offers real-time guidance, suggesting improvements to enhance your content’s relevance and search engine ranking potential.
  • Content Quality Editor: Ensure your content is top-notch with Surfer’s built-in content editor. Receive live feedback on factors like readability and keyword usage, allowing you to refine your content for optimal impact.

3. Moz Pro: Moz Pro is a veteran in the SEO game, offering a comprehensive set of tools specifically designed to boost your online presence. Think of it as a reliable partner, providing insights and guidance to improve your website’s search ranking and visibility.

  • SEO Audits and Keyword Research Powerhouse: Identify areas for improvement with Moz Pro’s in-depth site audits and uncover valuable keyword research data. Maximize your SEO efforts by focusing on the keywords that matter most.
  • Link Analysis for Building Backlinks: Backlinks are crucial for SEO success. Moz Pro’s link analysis tools help you understand your backlink profile and identify opportunities to build high-quality backlinks that boost your authority.
  • Local SEO Champion with Moz Local: If local visibility is a priority, Moz Local is your secret weapon. Manage your local business listings, improve your local search ranking, and attract customers in your area.
  • Rank Tracker for Monitoring Progress: Stay on top of your SEO performance with Moz Pro’s Rank Tracker. Monitor your search engine rankings over time and see how your optimization efforts are paying off.
Product / RatingG2
Moz Pro4.3 / 5
Semrush4.5 / 5
Surfer4.8 / 5
Letterdrop4.9 / 5

Is Letterdrop Worth the Investment?

While Letterdrop offers content creation assistance, occasional bugs, lag, and support challenges can disrupt your workflow. Consider alternatives like Semrush or Surfer SEO, which provide robust SEO tools, content optimization guidance, and a strong focus on user experience. Evaluate your needs and weigh the potential drawbacks before making a decision.