Ocean.io: Exploring The B2B prospecting and account-based marketing (ABM) platform

28 May, 2024 6 Mins Read

Ocean.io is a B2B prospecting and account-based marketing (ABM) platform that utilizes artificial intelligence to help sales and marketing teams identify and target their ideal customers. Let’s explore its key offerings and evaluate if this is worth the investment. 

Overview of Ocean

Ocean.io stands out as a platform that transforms the way companies approach prospecting and customer acquisition. By leveraging advanced AI algorithms and a vast database, Ocean.io offers a smarter, more targeted way to identify and engage with potential customers, ensuring that businesses can grow their pipelines with high-quality leads that are more likely to convert.

Key Features:

  1. Lookalike Company Search: Ocean.io’s unique lookalike company search feature allows businesses to effortlessly discover new prospects that closely resemble their best customers. This AI-driven tool sidesteps traditional industry codes and filters, instead using a sophisticated algorithm that analyzes how companies describe themselves to find the most relevant matches.
  2. CRM Integration and Data Hygiene: The platform ensures that your CRM remains up-to-date and free from duplicates with smart features that automatically add new contacts and enrich existing customer data. This not only saves time but also enhances the effectiveness of marketing and sales efforts by maintaining a clean and organized database.
  3. Chrome Extension for Efficient Prospecting: With Ocean.io’s Chrome Extension, users can integrate quick insights into their everyday workflows, making prospecting more efficient. It provides essential company data, verified contact information, industry insights, financial metrics, and more, all accessible without the need to switch between platforms.


While Ocean.io offers a range of powerful tools for B2B prospecting and CRM data management, the specifics of their pricing options are not listed directly on their website. This approach allows them to provide tailored solutions that best fit the unique needs of each business. To understand the pricing structure and to get a quote that aligns with your company’s requirements, it’s recommended to contact Ocean.io’s sales team directly. They will assist you in crafting a personalized plan that ensures you only pay for the features and services that are essential for your business’s growth and success.

Who can benefit from Ocean?

Ocean.io is an innovative B2B prospecting platform that can significantly benefit sales and marketing teams looking to streamline their lead generation and customer acquisition processes. Companies aiming to expand into new markets, improve pipeline conversions, and maintain CRM data hygiene will find Ocean.io’s AI-driven lookalike company search and data management tools particularly advantageous. 

Why Choose Ocean?

Choosing Ocean.io is a strategic decision for B2B sales and marketing teams that prioritize efficiency and precision in their prospecting efforts. The platform’s standout feature is its AI-driven lookalike company search, which identifies potential clients that closely match your best customers, providing a high-quality, targeted approach to lead generation. 

Common Pitfalls for Ocean

Ocean.io has emerged as a tool for prospecting B2B leads, promising efficient identification of your ideal customer base. While it boasts valuable features, some user reviews reveal potential shortcomings to consider before diving in.

1. Freemium Frustrations: Imagine testing out a new car for a free ride, but you can only drive around the block. That’s what some users experience with Ocean.io’s free plan. While it offers a taste of the platform’s functionality, it may not be enough to fully explore its capabilities. This can be frustrating for businesses wanting to assess Ocean.io’s true potential before committing to a paid plan.

2. Pricing: The pricing for Ocean.io’s premium version has been a sticking point for some users, particularly small businesses with tighter budgets. While the platform offers value, the cost might not seem justifiable for smaller companies. Finding the right balance between features and affordability is crucial for Ocean.io to cater to a wider range of businesses.

3. Data Accuracy Challenges: Ocean.io assigns tags to categorize potential customer accounts. Some users have reported occasional inaccuracies in these tags. Imagine targeting companies in the “fintech” space, only to find out some tagged accounts aren’t actually relevant fintech businesses. Improved data accuracy and tagging precision are essential for ensuring you target the right companies and maximize your lead generation efforts.

4. Missing Pieces: Some users have expressed a lack of detailed company information within Ocean.io, such as parent company or subsidiary details. This can require additional research to determine a company’s true size and relevance to your targeting criteria. Having access to more comprehensive company information would streamline your prospecting process and save valuable time.

Here are three alternative companies to consider, along with a comparison table based on their G2 ratings:

ZoomInfo: ZoomInfo is a comprehensive B2B contact database and sales intelligence platform. It provides accurate company and contact information, helping sales and marketing teams identify potential leads and prospects.

Key Features include:

  • ZoomInfo provides an all-in-one solution for sales and marketing teams. It unites data, insights, and outreach capabilities.
  • Real-time insights backed by accurate data. Discover your next ideal customers efficiently.
  • Lets you connect with customers across channels—email, phone, LinkedIn, and more—using a single platform.
  • Automates tasks to simplify your tech stack and scale faster.

Lead411: Lead411 offers a B2B sales intelligence platform that focuses on providing verified company data, contact information, and lead generation tools.

Sales Intelligence data points include:

  • Recently Funded Companies
  • New Company Location
  • IPO Announcement
  • Hiring Plans
  • Job Openings
  • New Employee Hire
  • New Executive Employee Hire
  • New Employee Promotion
  • Company Awards and More

Sprouts.ai: Sprouts.ai is an autonomous, efficient, and intelligent martech platform for B2B companies. It replaces the inefficient process of buying and deploying multiple siloed GTM (Go-To-Market) solutions. 

Key features include:

  • Advanced ICP filters empower you to achieve over 85% accuracy for ICP identification.
  • Access real-time updated 200 million contacts and 20 million company records from 40+ data sources.
  • Identify companies interested in your solutions by browsing your website.
  • AI-powered account scoring for efficient outreach and increased qualified sales pipeline.
  • Advanced and automated outreach via email, SMS, phone calls, WhatsApp, and LinkedIn.
Product / RatingG2
ZoomInfo 4.4 / 5
Ocean.io4.2 / 5
Lead411 4.5 / 5
Sprouts.ai4.8 / 5

Is Ocean.io Worth the Investment?

When comparing Ocean to its competitors, it’s essential to consider various factors such as data accuracy limitations, user interface, and customer support. While it offers a comprehensive database and AI-driven prospecting, alternatives like Sprouts AI and Salesforce Sales Cloud may provide additional benefits that could be more aligned with your unique business goals.