Question 1

What is product-led growth (PLG)?

Accepted Answer

Product-led growth is a business strategy where the product itself drives user acquisition, conversion, and retention. Users experience value firsthand through free trials or freemium models, leading to organic growth without heavy sales involvement.

Question 2

What is sales-led growth (SLG)?

Accepted Answer

Sales-led growth relies on direct human interaction, where sales teams guide prospects through demos, consultations, and negotiations. It’s commonly used for complex or enterprise-level products that require a personalized sales process.

Question 3

What are the main differences between product-led growth and sales-led growth?

Accepted Answer

PLG focuses on self-service and product experience, while SLG depends on sales reps and relationship-building. PLG scales faster and costs less, whereas SLG works better for high-value, complex deals needing customization.

Question 4

Which is more cost-effective: product-led or sales-led growth?

Accepted Answer

Product-led growth is typically more cost-effective since it reduces reliance on sales teams. Users discover and adopt the product independently, lowering customer acquisition costs. SLG incurs higher costs due to staffing and longer sales cycles.

Question 5

Which growth model is better for startups?

Accepted Answer

Startups often benefit from product-led growth because it allows faster scaling with fewer resources. The model’s self-service approach and viral potential make it ideal for lean teams and digital-first products.

Product-Led Growth vs Sales-Led Growth: Which Path Drives Better Results?

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