25 Women in GTM to Watch Out For in 2025 

Jan 30, 202527 Mins Read
25 Women in GTM to Watch Out For in 2025 

GTM success today isn’t about following the rules—it’s about the leaders rewriting them. Women across industries are stepping up to do exactly that, transforming go-to-market strategies with bold ideas, innovative execution, and measurable impact. They are redefining how businesses scale, delivering results that don’t just meet expectations but set entirely new benchmarks for success.

By analyzing metrics like ARR growth, innovative strategies, and organizational contributions, we’ve identified 25 extraordinary women who are reshaping the GTM game. This isn’t just a spotlight on talent—it’s a showcase of the leaders driving real change in how businesses grow and thrive.

Let’s meet them:


Amelia Taylor is a force to be reckoned with in the world of partnerships and revenue growth. As the founder of The Revenue Table, she has built a platform that prioritizes trust, innovation, and impactful execution. With years of sales experience, Amelia has honed her skills in designing and executing revenue-generating strategies that drive measurable results.

Her expertise includes scaling tech and agency partnerships, structuring co-marketing strategies, and leading community-driven growth initiatives. Amelia excels at creating demand through omnichannel engagement while fostering executive-level partnerships that result in sustained growth. She draws from her days as a D1 basketball player, channeling her competitive spirit into a relentless focus on success. Amelia’s human-centered approach ensures she’s not just driving numbers but building relationships that last.

Beyond her professional achievements, Amelia is an angel investor, mentoring startups like Lavender.ai and Vengreso. She uses her platform to empower others in the partner ecosystem, combining emotional intelligence with innovative thinking to tackle the toughest GTM challenges.



Maja Voje has redefined what it means to excel in go-to-market strategy. As the founder of Growth Lab, she has helped over 750 companies—including industry giants like Bayer and Heineken—navigate the complexities of GTM execution. Maja also played a pivotal role in OriginTrail’s $22.5 million crowdfunding campaign, building a 150,000+ member community in the process.

Maja’s career is a testament to her ability to balance strategic vision with practical execution. She co-teaches one of the most popular growth hacking courses globally, with over 50,000 students from organizations like Tesla and IBM. Her book, Go-to-Market Strategist, has become a must-read for professionals looking to elevate their GTM strategies.

What sets Maja apart is her emphasis on actionable insights. She’s not just about theory—she delivers frameworks that businesses can implement immediately. Her expertise spans community building, market positioning, and scaling global brands, making her one of the most sought-after voices in GTM.



Corrina Owens has mastered the art of turning complex GTM challenges into scalable, results-driven solutions. As a fractional ABM and GTM advisor, she helps B2B SaaS brands build account-based marketing (ABM) programs that seamlessly integrate into their broader strategies. Her expertise lies in guiding organizations looking to move upmarket or launch new products with precision.

Corrina’s ability to align sales and marketing teams has been a game-changer for her clients. She crafts multi-channel campaigns that are rooted in data, ensuring every decision drives measurable outcomes. From optimizing GTM frameworks to designing strategies for long-term success, Corrina’s approach is pragmatic, results-oriented, and deeply collaborative.

Her reputation as a trusted advisor continues to grow, with companies seeking her guidance on everything from ABM execution to overall GTM strategy. Corrina’s work isn’t just about helping businesses hit their goals—it’s about setting them up for sustainable growth.



Hilary Headlee brings over 20 years of experience in scaling companies, building teams, and driving transformative GTM strategies. At Insight Partners, she advises high-growth organizations on how to connect product, marketing, and sales to achieve revenue outcomes that matter. Her resume includes five successful exits, including IPOs for Zoom and Alteryx, as well as M&A success with Lynda.com’s acquisition by LinkedIn.

Hilary’s strength lies in her ability to operationalize growth. She’s led teams across NA, EMEA, APAC, and LATAM, navigating the complexities of global markets with finesse. Her expertise spans inbound, outbound, product-led growth (PLG), and account-based execution (ABX).

Known for her “cup of ambition” philosophy, Hilary approaches every day with a focus on impact and innovation. Whether she’s mentoring up-and-coming leaders or optimizing GTM motions for high-growth companies, she ensures that every strategy she designs delivers lasting value.



Nadia Milani is a visionary leader at the intersection of creativity and analytics. As the VP of Marketing at FundThrough, she has mastered the art of demand generation and GTM strategy, integrating cutting-edge AI tools to drive efficiency and results. Nadia’s ability to create innovative marketing campaigns has earned her recognition as one of Adobe’s Fearless 50 and a spot on the Top 100 Women in SaaS list.

Nadia’s approach is deeply rooted in collaboration. She works across departments to align teams, ensuring that everyone is working toward a common goal. Her passion for mentoring emerging marketers has made her a prominent figure in communities like MarketingOps.com, where she shares her knowledge through workshops, podcasts, and panel discussions.

With a proven track record of driving revenue and scaling marketing operations, Nadia continues to push the boundaries of what’s possible in GTM. Her commitment to combining creativity with data has made her an invaluable asset to FundThrough and an inspiration to the broader marketing community.



Cynthia Handal thrives in the trenches, building and leading high-performing sales and demand generation teams that consistently exceed expectations. As a GTM advisor at Simera, she is passionate about crafting GTM strategies that open doors and create opportunities for growth. Cynthia has a unique ability to transform ideas into actionable plans, ensuring every team she works with is equipped to scale and succeed.

A skilled builder, Cynthia specializes in creating outbound and inbound teams that are aligned, efficient, and laser-focused on delivering results. Her expertise spans the full spectrum of business development, from designing processes to cultivating thriving sales cultures. Cynthia is also a well-known LinkedIn content creator, sharing insights and connecting with the broader sales and GTM community.

Her work isn’t just about hitting targets—it’s about creating systems and strategies that set businesses up for long-term success. Cynthia’s dedication to growth, paired with her authentic and energetic leadership style, makes her an invaluable resource for companies looking to thrive in competitive markets.



Robin Izsak-Tseng is a master of demand generation and GTM alignment. With a track record of driving revenue at every stage, from agile startups to global enterprises, she excels at building high-impact teams and implementing strategies that fuel sustainable growth. As the VP of Enterprise Marketing at Wellhub, Robin brings a data-driven approach to aligning GTM motions and scaling customer success.

Her expertise extends to developing systems that integrate marketing, sales, and customer expansion into a unified engine for growth. Robin is known for her ability to manage complex projects while ensuring all stakeholders are aligned and equipped to deliver results. She prioritizes creating scalable frameworks that not only meet current business needs but also prepare organizations for the challenges of tomorrow.

Robin’s innovative approach to GTM has made her a sought-after leader in enterprise marketing. She’s not just building teams—she’s building systems that drive impact and set new benchmarks for excellence.



Jacki Leahy believes in the magic of right-sized solutions for early-stage startups. As the Head of GTM at Activate the Magic, she focuses on transforming the chaos of startup environments into streamlined, scalable processes that accelerate growth. Jacki specializes in providing fractional RevOps expertise, particularly within the HubSpot and Salesforce ecosystems, helping companies move from zero to $10M in revenue with precision.

What sets Jacki apart is her ability to simplify the complexities of GTM strategy. From sales territory mapping to lead-to-opportunity workflows, she identifies inefficiencies and turns them into opportunities for growth. Her hands-on leadership ensures that every GTM process she touches is optimized for speed, scale, and success.

Jacki’s energy, grit, and strategic thinking have made her a trusted advisor to startups looking to transform their GTM strategies. Her passion for creating order out of chaos has helped countless companies achieve their growth milestones while empowering teams to thrive.



Irina Jordan is a demand generation powerhouse with a talent for shortening sales cycles and driving significant revenue growth. As the Head of Demand Generation at Chowly, she uses data-driven decision-making to design GTM strategies that deliver measurable impact. Irina’s expertise spans growth hacking, inbound marketing, brand development, and lead generation, making her a well-rounded leader in the GTM space.

Irina has a proven track record of driving exponential growth, as seen in her 10x success at Zurple and her ability to scale Fanatics Media through high-ROI customer acquisition strategies. She excels at aligning cross-functional teams, ensuring that marketing, sales, and product teams work seamlessly to achieve common goals.

Beyond her impressive results, Irina is a trusted team builder who inspires individuals to perform at their best. Her leadership style emphasizes creativity, collaboration, and a relentless focus on achieving business objectives, making her a standout in demand generation.



Julia Goelles brings 15 years of experience, unmatched energy, and a deep passion for female empowerment to her role as VP of Marketing at Parloa. With a focus on SaaS, AI, and technology, Julia has built a reputation as a leader who thrives on tackling complex challenges and delivering transformative results.

Julia’s expertise lies in designing GTM strategies that amplify product adoption and drive revenue growth. Her ability to create cohesive marketing plans ensures that Parloa stays ahead in the competitive SaaS landscape. She is also a vocal advocate for women in tech, using her platform to mentor and support the next generation of leaders.

Julia’s leadership is defined by her ability to balance strategic vision with actionable insights. She isn’t just guiding Parloa’s marketing efforts—she’s helping shape the future of SaaS and AI through her innovative approaches and unwavering commitment to growth.



Natallia Beliakova is a leader who seamlessly blends sales strategy, channel partnerships, and operational excellence to drive hyper-growth. As the Chief Alliance & Marketing Officer at Intuitive.Cloud, she focuses on connecting revenue-related functions and scaling GTM operations with precision. Natallia thrives on building winning teams from the ground up, fostering collaboration, and creating environments where talent can excel.

Her expertise spans cloud services, SaaS/IaaS, and partnerships with major players like AWS, Google Cloud, and Azure. Natallia’s ability to align sales, marketing, and customer success has been instrumental in driving growth, and her leadership in high-growth tech environments has set a benchmark for operational efficiency. Beyond her strategic impact, she champions diversity and inclusion, ensuring her teams reflect the diverse perspectives needed for innovation.



Nicole Wojno Smith has built her career on helping growth-stage SaaS companies scale revenue and achieve market leadership. As the SVP of Global Marketing at Onum, she combines strategic thinking with hands-on execution to drive demand, create new GTM motions, and build high-velocity pipelines for sales teams.

Nicole’s accomplishments include creating the Cloud GTM category at Tackle and leading cross-functional efforts to take the company upmarket. Her ability to align marketing with broader organizational goals ensures measurable impact across demand generation, product marketing, and revenue growth. Nicole also dedicates her time to mentoring other GTM leaders, serving as the Pavilion ATL Chapter Head, and advising early-stage SaaS companies.

With a proven ability to navigate the complexities of scaling SaaS businesses, Nicole is a trusted leader in the GTM space, known for driving innovation and empowering teams.



Ashleigh Early blends empathy, science, and a touch of humor to help sales teams connect with clients in meaningful ways. As the Head of Growth at MKG Marketing, Ashleigh focuses on sustainable sales growth by coaching teams to leverage emotional intelligence alongside data-driven decision-making.

Her experience spans over a decade, working with Silicon Valley icons like Okta and FireEye, as well as early-stage startups. Known as "The Other Sales Coach," Ashleigh adapts her consulting and coaching to the unique needs of individuals and organizations, ensuring tailored solutions that drive success.

Ashleigh’s commitment to creating safe, collaborative spaces for growth has made her a sought-after advisor. Her approach isn’t just about hitting quotas—it’s about helping sales professionals reach their full potential while building lasting relationships with their clients.



Randi Sue Decker combines her background as a clinical scientist with a passion for data-driven decision-making to deliver exceptional results in GTM. As the Senior VP of Client Engagement at BESLER, she brings a unique perspective to revenue growth, blending analytical rigor with a deep understanding of customer needs.

Randi’s expertise spans GTM strategy, revenue architecture, and customer relationship management. She thrives on designing frameworks that simplify complex processes, creating efficiencies that drive profitability and improve customer experiences. Her focus on servant leadership and cross-functional collaboration ensures that her teams are aligned, motivated, and equipped to succeed.

Recognized for her thought leadership and strategic insights, Randi has earned accolades like the Health 2.0 Outstanding Leadership Award. She’s also an active mentor and contributor to professional communities, embodying her commitment to building a more inclusive and innovative GTM space.



Jen Spencer is a forward-thinking executive who specializes in accelerating revenue growth and transforming businesses. As the CEO of Jen Spencer Strategy LLC, she empowers organizations to implement strategies that drive meaningful change and lasting success. Jen’s work focuses on collaboration and customer experience, ensuring that every transformation she leads delivers value at every touchpoint.

A champion for women in leadership, Jen dedicates her efforts to creating pathways for financial independence and representation. Her leadership style emphasizes collaboration, innovation, and execution, with a track record of achieving multi-million-dollar revenue targets. Jen’s extensive experience spans scaling businesses, guiding strategic acquisitions, and driving operational transformations across diverse industries.

Her passion for helping women step into leadership roles makes her an inspiring figure in the GTM world. By leveraging her expertise, Jen continues to shape the future of business growth and leadership.



Jessica Garrett has mastered the art of scaling high-growth companies, leveraging her extensive experience as a 5x global head of marketing. As the Chief Marketing Officer at Zone & Co, she leads with a focus on creating GTM strategies that amplify brand presence and accelerate revenue. Jessica is known for crafting high-velocity demand campaigns, driving product-led growth, and launching new products to market with precision.

Her unique blend of B2B and B2C expertise enables her to draw from a wide range of playbooks, from PLG strategies to enterprise SaaS marketing. Beyond her technical skills, Jessica is deeply invested in mentoring, fostering a people-first leadership style that empowers her teams to deliver results while building sustainable careers. She’s a driving force behind GTM innovation, combining creativity with an unrelenting focus on measurable outcomes.



Stephanie Valenti is a transformative leader with a proven track record of scaling teams and achieving triple-digit growth across industries. As the VP of Sales at BILL, she integrates innovation into the FinTech space while driving operational excellence. Stephanie’s expertise lies in building processes, cultivating winning cultures, and aligning GTM strategies with overarching business objectives.

A three-time recipient of the "Top 100 Most Powerful Women in Sales" recognition by Demandbase, Stephanie stands for people-first leadership grounded in accountability, transparency, and humility. Her dedication to mentorship and thought leadership extends beyond her role, as she advises startups through Hatchet Ventures and creates executive-level courses at Pavilion. Stephanie’s work is a testament to the power of servant leadership in achieving sustainable growth.



Jenn Steele’s career is a masterclass in GTM excellence and business transformation. As the Co-Founder & CEO of SoundGTM, she leverages over a decade of executive experience to drive growth and operational success. Jenn’s journey includes revitalizing and selling Kissmetrics in 2023, a milestone that underscores her ability to turn challenges into opportunities.

Her expertise spans marketing, revenue operations, and SaaS strategy, with previous leadership roles at Reprise, Bizible, and HubSpot. Armed with an MBA from Simmons College and a deep understanding of product marketing, Jenn is a leader who thrives at the intersection of innovation and execution. Her focus on customer-centric growth ensures that every strategy she implements delivers real, measurable value.



Rachel Barger brings 20 years of experience in global GTM leadership to her role as President of GTM at UKG. Her responsibilities span marketing, sales, and customer relationship management across international markets. Rachel excels at helping customers navigate complex technology transformations, creating long-term strategic partnerships that drive sustainable business value.

Her expertise in scaling businesses internationally—across North America, Asia-Pacific, Europe, and the Middle East—positions her as a leader who understands the nuances of global markets. Rachel’s ability to align teams, foster collaboration, and execute with precision ensures seamless growth across UKG’s portfolio. Her commitment to delivering customer success through technology-driven solutions continues to set her apart as a GTM leader.



Dominique Levin challenges the status quo with her mission to democratize education and job access through technology. As a Senior Advisor at Climb Together, she brings a wealth of experience as a 2x CEO, venture investor, and GTM strategist. Dominique’s expertise spans SaaS, predictive analytics, and AI, making her a thought leader in the future of work and GTM technology. She is the author of Predictive Marketing and The SaaS Sales Method, which have become essential resources for professionals in the GTM space. Dominique’s work focuses on coaching female founders, leveraging AI for GTM innovation, and building scalable frameworks for growth. Her passion for creating equitable opportunities drives her commitment to mentorship and transformational leadership, ensuring her impact extends far beyond the boardroom.



Liza Adams is a seasoned marketing executive with over two decades of experience guiding companies through transformative AI adoption and GTM strategy development. As a Fractional CMO at Growth Path Partners, Liza helps organizations navigate the complexities of integrating AI into their operations, ensuring a smooth transition that enhances both efficiency and effectiveness.

Liza’s approach is rooted in a three-step process that includes educating stakeholders, creating strategic AI adoption plans, and building operational frameworks to support long-term success. Her expertise has been honed through executive roles at leading companies like Smartsheet, Pure Storage, and Juniper Networks, where she delivered transformative growth by aligning marketing efforts with broader business objectives.

A thought leader in responsible AI adoption, Liza champions ethical practices and diversity in the tech industry. She actively mentors women and underrepresented groups, ensuring that inclusivity is central to the innovation process. Her unique ability to combine strategic foresight with hands-on execution has made her an indispensable partner for companies looking to scale their AI capabilities and GTM impact.



Sidney Waterfall is a visionary marketer whose strategic leadership has consistently delivered exceptional outcomes in the SaaS industry. As the VP of Marketing at Open Brand, Sidney oversees end-to-end GTM planning, integrating messaging, content creation, digital strategies, sales conversion, and customer engagement. Her ability to see the broader vision while executing the finer details has cemented her reputation as a results-oriented leader.

Sidney’s commitment to alignment across departments is a key factor in her success. She prioritizes cross-functional collaboration, ensuring that marketing, sales, and product teams work seamlessly to achieve shared goals. Known for her analytical approach, Sidney uses data to craft strategies that not only meet revenue targets but also drive long-term growth.

In addition to her operational excellence, Sidney has cultivated a strong presence on LinkedIn, where she shares actionable insights on GTM strategy, RevOps, and leadership. Her dedication to knowledge-sharing and team empowerment makes her a true force in the GTM space, inspiring both her colleagues and the broader marketing community.



With nearly two decades of experience, Tara Pawlak has built a remarkable career as a marketing leader. As the Senior Director of Marketing at DocuPhase, she brings an unwavering focus on demand generation, martech innovation, and strategic GTM execution. Tara is passionate about building high-performing teams and fostering a collaborative culture where innovation thrives.

Her leadership style is centered around people. Tara believes that empowered teams deliver exceptional results, and she actively invests in the growth and development of her team members. This approach has helped her implement innovative marketing strategies that drive engagement, boost lead generation, and align marketing efforts with sales objectives.

Tara is also a firm believer in leveraging technology to optimize processes. Her expertise in martech adoption ensures that her teams are always ahead of the curve, maximizing efficiency and ROI. By combining a forward-thinking mindset with a commitment to delivering measurable results, Tara continues to set new standards in marketing excellence.



Stephanie Middaugh is a trailblazer in revenue enablement, known for her dynamic, unconventional approach to building scalable programs that drive success. As the Founder and CEO of Phoenix GTM Consulting, Stephanie focuses on helping early-stage startups establish foundational GTM processes that empower their teams to thrive in competitive markets.

With over 15 years of experience, Stephanie has become a recognized leader in sales enablement, training, and operations. Her innovative mindset is evident in the community she co-founded, The Enablement Squad, which connects enablement professionals to share knowledge and best practices. This collaborative space reflects Stephanie’s broader mission: to create a supportive ecosystem where enablement leaders can grow together.

Stephanie’s expertise extends to crafting tailored training programs, improving revenue operations, and fostering cross-departmental collaboration. Her focus on breaking traditional molds and infusing creativity into enablement makes her a standout in the GTM space. Her work consistently delivers measurable results, helping startups build scalable systems that fuel long-term growth.



Erica Volini is a powerhouse at the intersection of technology, people, and business transformation. As EVP of Worldwide Industries, Partners & GTM at ServiceNow, she leads initiatives that ensure ServiceNow’s platform delivers impactful solutions across industries. Erica’s work has been instrumental in scaling ServiceNow’s global presence, aligning sales, marketing, and partner networks to create seamless customer experiences.

Before ServiceNow, Erica led Deloitte’s Global Human Capital practice, a $2 billion business with over 12,000 employees, where she drove significant growth and operational transformation. She has been a thought leader in the Future of Work, advising global enterprises on how to adapt to technological and cultural shifts. Her accolades include recognition as one of CRN’s Top 50 Channel Chiefs, a testament to her impact in shaping GTM strategies and partner ecosystems.

Erica’s leadership style emphasizes collaboration, innovation, and execution. Her ability to balance big-picture strategy with actionable insights has made her a trusted advisor to clients and colleagues alike. She continues to be a driving force in creating GTM strategies that deliver lasting business value.

Note: The data for this list was collected as of January 10, 2025.