Go-to-market (GTM) has moved far beyond aligning sales and marketing—it’s now the driving force behind a company’s ability to scale, differentiate, and win. The best companies aren’t just bringing products to market; they’re creating demand, building sustainable revenue engines, and defining entirely new categories. Behind every successful GTM motion is a leader who knows how to turn strategy into execution, bringing together people, tech & data, to drive results.
This isn’t a collection of well-known names—it’s a lineup of the strategists, operators, and builders who are actively shaping the future of GTM. These professionals aren’t just following industry trends; they’re setting them, whether through AI-driven sales enablement, community-led growth, or next-gen revenue operations.
We’ve built this list using real data—not just visibility or follower count. Our platform analyzed tangible markers of influence, including their ability to scale companies and revenue, build high-performing teams and processes, and introduce GTM strategies that actually deliver results.
We also considered the depth of their insights across platforms like LinkedIn, podcasts, and industry events, ensuring that each leader on this list is making a real, measurable impact on how businesses go to market in 2025.
- Madison Leonard, Marketing & GTM Consultant, SaaS Secrets
- Jeff Ignacio, Head of GTM Operations, Keystone AI
- Amber Bogie, GTM Director, GoTo
- Adam Jay, Co-Founder & CEO, Revenue Reimagined
- Phillip Swan, Chief Product Officer & GTM, The AI Solution Group
- Jared Barol, VP, GTM Strategy & Operations, Copy.ai
- Frederic Aouad, Chief Commercial Officer, Stay22
- Jonathan Kvarford, CEO, GTM AI Academy
- Amanda Bagley, Growth & Account Executive, Sequel.io
- Bethany Stachenfeld, Co-Founder & CEO, Sendspark
- Ashley Faus, Head of Lifecycle Marketing, Atlassian
- Bocar Dia, Partner and General Manager, Forum Ventures
- Joey Alvandi, Head of Community & Growth, Tourial
- Jane Serra, VP, Growth Marketing, Daxtra Technologies
- Hannah Ajikawo, CEO & Founder, Revenue Funnel
- Stephen Farnsworth, VP of GTM, Gaiia
- Leslie Greenwood, CEO & Founder, Chief Evangelist Consulting
- Holly Chen, Managing Partner, ExponentialX
- Jen Allen-Knuth, Founder, DemandJen
- Jaleh Rezaei, CEO & Co-Founder, Mutiny
- Alex Virden, Product Marketing & GTM Leader, Virdical
- Daniel Wardell, Leader, GTM UK&I, Mendix
- Blaise Bevilacqua, GTM Lead, Glue
- Mollie Bodensteiner, Co-Founder, The RevTech Review
- Neil Weitzman, Founder & CEO, WeitzmanGTM
Madison Leonard has built a reputation as one of the most impactful GTM strategists in SaaS. With a track record of growing ClickUp from $20M to $200M ARR and implementing product-led GTM tactics at Vanta, she has proven that success lies not just in a good product but in how it's positioned and launched.
A strong advocate for evidence-based GTM frameworks, Madison has worked with some of the fastest-growing startups backed by firms like Craft, Sequoia, and Y Combinator. She understands that many companies struggle with GTM execution, often mistaking activity for strategy. Through her consulting work and mentorship, she helps companies cut through the noise and implement scalable, effective GTM strategies.
Beyond consulting, Madison is an educator in the GTM space. She regularly shares insights through Sharebird’s Product Marketing Mentor program and is a multiple-time winner of PMA’s Top Product Marketing Influencer award. Whether it’s breaking into crowded markets, accelerating deal cycles, or refining ICPs, Madison is a force behind many successful go-to-market motions.
Jeff Ignacio is a GTM operator who has mastered the art of revenue excellence. His expertise spans sales, marketing, and customer success, allowing him to design and implement scalable, repeatable GTM processes that drive predictable revenue growth.
At Visier, Jeff played a key role in scaling recurring revenue from $10M to $50M ARR, overseeing a sales operations function that laid the groundwork for rapid expansion. His ability to integrate sales enablement, process automation, and RevOps strategy has made him a sought-after advisor for companies looking to build scalable revenue engines.
Jeff’s technical acumen sets him apart. His expertise in automation, SQL, BigQuery, and analytics-driven decision-making allows him to fine-tune systems and processes that work for, rather than against, sales teams. Whether it’s stabilizing revenue operations or optimizing go-to-market motions, his approach is grounded in efficiency, collaboration, and data-backed strategy.
Now leading GTM operations at Keystone AI, Jeff continues to shape how businesses structure and scale their revenue functions. His RevOps newsletter, RevEngine, provides valuable insights into how modern GTM teams can leverage technology and process refinement to maximize revenue.
Amber Bogie is a GTM and ABM innovator who refuses to stick to the playbook. With a career spanning B2B marketing, sales enablement, and demand generation, she has made a name for herself as a strategic leader who knows how to drive growth through targeted, high-impact initiatives.
Currently serving as GTM Director at GoTo, Amber has built and scaled demand-generation programs that have consistently delivered measurable results. Her expertise in Account-Based Marketing (ABM) has earned her multiple industry accolades, including the 2024 Top Women in B2B SaaS award and the 2022 Future CMO Watchlist.
What makes Amber a standout leader is her ability to integrate traditional demand generation with modern, account-focused strategies. She understands that ABM isn’t just about targeting accounts—it’s about creating meaningful engagement and building long-term relationships. By aligning sales and marketing, she ensures that every initiative contributes directly to pipeline growth and revenue acceleration.
Beyond her corporate role, Amber is a mentor, board member, and advisor, helping other marketers navigate the complexities of modern GTM strategies. She is a firm believer in continuous learning and pushing the limits of what’s possible in B2B marketing.
Adam Jay has spent his career redefining how companies approach GTM strategy and revenue operations. With seven stints as VP of Sales or CRO and two successful exits under his belt, he has developed a deep understanding of what it takes to build sustainable, scalable revenue engines.
Adam is the creator of the GTM Gap™ Framework, a methodology designed to help companies stabilize, build repeatable processes, and accelerate revenue growth. Through his company, Revenue Reimagined, he partners with organizations to identify their biggest go-to-market bottlenecks and implement strategies that drive lasting impact.
His approach is hands-on. Unlike traditional consultants who focus on high-level strategy, Adam embeds himself within organizations to execute alongside internal teams. His areas of expertise include revenue strategy development, sales playbook creation, messaging refinement, and team building.
What makes Adam particularly effective is his ability to simplify complex GTM challenges. He breaks down sales and marketing alignment, helping businesses move beyond founder-led sales into structured, scalable growth models. His work has made a significant impact on companies looking to optimize pipeline growth, implement systematic revenue processes, and build high-performing GTM teams.
Phillip Swan is a visionary GTM leader at the forefront of AI-driven innovation. As Chief Product Officer at The AI Solution Group, he is leading the charge in bringing safe and responsible AI solutions to the enterprise market.
With a career spanning major technological shifts, Phillip has consistently been ahead of the curve. From the rise of mobile technology to the VoIP revolution and the explosion of AI, he has played a pivotal role in shaping how businesses adopt and integrate new technologies. His ability to anticipate market trends and build frameworks that drive adoption has made him an influential figure in the GTM space.
Phillip's strength lies in his ability to navigate change. He thrives in high-growth environments where innovation and execution go hand in hand. His work at The AI Solution Group is focused on creating AI solutions that are not only cutting-edge but also scalable and ethical.
His passion for technology is matched by his strategic acumen. Whether it's developing go-to-market strategies for emerging tech or refining enterprise adoption models, Phillip's influence on the AI and GTM landscape is undeniable. His track record of driving growth and navigating complex technological transitions makes him a leader to watch in 2025.
Jared Barol is a GTM strategist with a history of scaling businesses through operational excellence. With over 15 years of experience, he has helped SaaS companies expand internationally, optimize sales and marketing processes, and build revenue-focused teams.
At Copy.ai, Jared is responsible for overseeing GTM strategy and operations, ensuring that marketing, sales, and product teams are aligned in driving customer value. He has been instrumental in driving international expansion, cutting planning and strategy costs by 65%, and increasing the speed of sales cycles by 20%.
What makes Jared stand out is his ability to bring structure and efficiency to go-to-market execution. His expertise in revenue operations has allowed Copy.ai to scale more effectively by leveraging data-driven decision-making and process optimization. His strategic focus on NewCo (new business growth) has resulted in a 29% year-over-year increase in performance, making him a key player in the future of GTM execution.
Frederic Aouad is a top-line revenue strategist with over 15 years of leadership experience in travel, technology, and GTM strategy. As the Chief Commercial Officer at Stay22, he has built a reputation for scaling revenue teams and driving go-to-market efficiency.
What sets Frederic apart is his deep understanding of people as the foundation of any GTM strategy. He has successfully built high-performance sales and marketing teams, ensuring that the right people are in place to execute on ambitious revenue goals. His ability to align go-to-market motions with business objectives has allowed Stay22 to expand its market reach and increase revenue impact.
Frederic’s leadership extends beyond just revenue growth—he fosters a culture of collaboration and execution, ensuring that strategy translates into measurable results. His experience in building and scaling teams across global markets makes him one of the most influential GTM leaders in 2025.
Jonathan Kvarfordt is at the intersection of AI and GTM strategy. As the CEO of GTM AI Academy, he is pioneering the way businesses integrate artificial intelligence into their go-to-market motions, ensuring that AI isn’t just a buzzword but a core driver of revenue acceleration.
With over 15 years in revenue excellence and enablement, Jonathan has worked with Fortune 500 companies and high-growth startups to implement AI-driven GTM strategies. His expertise in AI adoption and performance strategy has positioned him as a leading voice in how companies can use technology to optimize sales, marketing, and customer success functions.
His impact goes beyond consulting—Jonathan is actively shaping the education and enablement space by providing AI-driven training programs for GTM professionals. His focus on bridging the gap between AI learning and tangible business outcomes ensures that companies don’t just experiment with AI but drive real growth through its application.
Amanda Bagley has made a name for herself as a GTM growth leader, blending sales, revenue operations, and field marketing to drive pipeline and business expansion. Currently at Sequel.io, Amanda has played a critical role in scaling the company’s sales strategy, securing high-profile clients like Carta, SalesLoft, and Apollo.io.
What makes Amanda a standout leader is her ability to execute across multiple functions. From doubling revenue through beta product sales to optimizing sales operations with CRM implementation and data-driven targeting, she brings a holistic approach to GTM execution.
Her experience in field marketing and events has also given her an edge in building strategic relationships. She has successfully executed executive dinners, high-impact conferences, and demand-generation events that have directly contributed to revenue growth. By combining sales execution with marketing innovation, Amanda is helping shape a new wave of GTM leadership.
Bethany Stachenfeld is revolutionizing video marketing in GTM execution. As the co-founder and CEO of Sendspark, she has created an AI-powered video platform that enables personalized video messaging at scale, transforming how businesses engage prospects and customers.
Her journey into GTM leadership is defined by her ability to connect marketing, product, and sales. Bethany understands that in today’s noisy digital world, personalized engagement is key to breaking through. Sendspark’s platform enables businesses to integrate personalized video directly into their sales outreach, creating higher engagement rates and improving conversion metrics.
Bethany’s leadership has positioned Sendspark as a category leader in AI-powered video marketing. By focusing on user experience, scalability, and measurable impact, she has built a platform that is not only innovative but also deeply aligned with the needs of modern go-to-market teams. As video continues to play an increasing role in sales and marketing, Bethany’s influence in the GTM space will only grow.
Ashley Faus is not just a marketing leader—she’s a storyteller, strategist, and thought leader who understands the intricacies of buyer engagement. As the Head of Lifecycle Marketing at Atlassian, she has been instrumental in crafting marketing strategies that nurture customer relationships and drive retention.
Her expertise spans product marketing, demand generation, and content strategy, but what truly sets her apart is her ability to break down complex marketing concepts into digestible, actionable insights. Her work has been featured in TIME, Forbes, and Harvard Business Review, and she is a sought-after speaker at major marketing conferences like INBOUND and MarketingProfs.
Ashley’s marketing philosophy revolves around human-centric storytelling and value-driven content. She champions the idea that great marketing isn’t just about acquisition—it’s about guiding customers through a meaningful journey. In a world where attention spans are shrinking, Ashley is pioneering ways to keep audiences engaged, making her a GTM leader to watch in 2025.
Bocar Dia is a growth strategist and venture advisor who has built a reputation for helping startups navigate their GTM motions from early-stage traction to $10M+ ARR. As a Partner and General Manager at Forum Ventures, he plays a critical role in guiding B2B SaaS founders through the complexities of go-to-market execution.
With previous experience at Hootsuite—where he helped scale the enterprise product to $150M+ in revenue—Bocar understands what it takes to drive sustainable growth. He blends sales, marketing, and customer success insights to craft scalable GTM strategies that move the needle.
Beyond venture advisory, Bocar is passionate about AI-driven sales enablement and modern GTM frameworks. His ability to identify emerging market trends and help startups capitalize on them makes him a powerful force in the GTM space. For early-stage founders looking to refine their revenue strategies, Bocar is a name to know in 2025.
Joey Alvandi is a community-driven growth leader who understands that modern GTM strategies aren’t just about selling—they’re about building relationships. As the Head of Community & Growth at Tourial, he combines content, product marketing, and sales enablement to drive revenue through audience engagement.
His journey started in B2B SaaS sales, where he honed his ability to close deals and understand customer pain points. Over the years, he transitioned into a marketing and community-building role, realizing that strong brand communities can become a company’s most powerful growth engine.
Joey specializes in blending organic growth strategies with demand generation, using storytelling and audience engagement to create brand advocates. His ability to humanize B2B marketing and build communities that fuel pipeline growth makes him a standout leader in the GTM world. In 2025, expect to see his influence grow as more companies invest in community-led growth strategies.
Jane Serra has built a career on driving growth through innovative marketing strategies. As VP of Growth Marketing at Daxtra Technologies, she leads demand generation, brand strategy, and customer acquisition for a global enterprise audience.
Her expertise lies in full-funnel marketing—ensuring that every stage of the buyer journey is optimized for engagement and conversion. With 17+ years in B2B marketing, Jane has developed high-impact inbound and outbound strategies that have fueled revenue growth for numerous SaaS brands.
Beyond her role at Daxtra, Jane is the creator and host of Women in B2B Marketing, a platform dedicated to elevating female leaders in the industry. She is also a trusted advisor to SaaS companies, helping them refine their positioning and scale their marketing efforts effectively.
Jane’s ability to merge data-driven marketing with creative storytelling makes her a force in the GTM space. As more businesses prioritize customer-centric growth strategies, her influence will only continue to rise in 2025.
Hannah Ajikawo is disrupting traditional sales and GTM frameworks with a focus on efficiency, optimization, and customer experience. As the CEO & Founder of Revenue Funnel, she specializes in helping B2B companies accelerate pipeline growth while reducing customer acquisition costs.
Having worked with over 40 GTM teams, Hannah understands the hidden inefficiencies that often slow down sales cycles. She has developed proprietary frameworks that help companies identify and fix bottlenecks in their sales process, leading to faster deal closures and higher win rates.
Her expertise covers everything from pipeline creation to sales enablement, but her real strength lies in aligning sales teams with the modern B2B buyer journey. Instead of relying on outdated sales methodologies, she equips teams with strategies that are adaptable to changing market conditions.
Hannah’s work has led to measurable results, including increased account expansion, improved pipeline conversions, and a stronger emphasis on customer success in sales execution. As more companies move toward efficient, data-driven GTM strategies, Hannah is set to be one of the most influential voices in the space.
Stephen Farnsworth is a master of GTM execution, with a track record of driving revenue and operational excellence at high-growth SaaS companies. Currently leading GTM at Gaiia, he’s playing a pivotal role in modernizing OSS/BSS solutions, a space ripe for disruption.
Stephen’s expertise spans revenue operations, demand generation, and sales enablement. He knows that a solid GTM motion isn’t just about bringing in leads—it’s about ensuring that marketing, sales, and RevOps function as a single, high-performing unit. His ability to stabilize and scale go-to-market systems has made him an invaluable asset to organizations looking to move beyond product-market fit and into sustainable, repeatable growth.
Before Gaiia, Stephen made a name for himself as a strategic leader in RevOps and GTM consulting, investing in and advising startups through GTMfund. His hands-on approach means he’s not just a strategist—he’s a builder, working directly with teams to refine their revenue engines.
For companies looking to scale smartly in 2025, Stephen’s leadership in aligning GTM strategy with execution will be one to watch.
Few people understand the power of evangelism and community-driven growth like Leslie Greenwood. As the founder of Chief Evangelist Consulting, she’s built a reputation for helping brands create customer advocacy programs that don’t just drive awareness but directly impact revenue.
Leslie’s approach to GTM is different. While most focus on demand gen and outbound strategies, she prioritizes building organic, community-led growth models. She believes that customers and users are a company’s most valuable sales channel—if you engage them the right way.
Beyond her consulting work, Leslie is also the co-founder of Wednesday Women, a network that elevates women leaders in GTM roles. Her ability to blend thought leadership, brand advocacy, and tangible revenue impact makes her a standout voice in the industry.
In 2025, as more companies shift towards customer-led growth, expect Leslie’s influence to grow even stronger.
If there’s one thing Holly Chen knows how to do, it’s scale. With a 20+ year career in growth marketing, Holly has been a driving force behind some of the most successful B2B SaaS companies, including Slack, Google, Loom, Miro, and ServiceNow.
Now, as Managing Partner at ExponentialX, she helps startups and enterprises build high-velocity growth engines that blend product-led growth (PLG) with enterprise go-to-market motions. Her track record speaks for itself—she’s helped companies go from pre-revenue to $700M ARR, proving that the right GTM strategy can turn even the scrappiest startup into a powerhouse.
Holly’s expertise spans demand gen, user acquisition, and retention, but what makes her truly stand out is her ability to scale teams and processes while maintaining agility. In 2025, expect to see her continuing to push the boundaries of what’s possible in growth marketing and revenue acceleration.
Jen Allen-Knuth is on a mission to fix one of the biggest problems in B2B sales—deals dying to the status quo. As the founder of DemandJen, she’s helping GTM teams shift the way they sell to enterprise and mid-market customers, making them experts at challenging buyer risk aversion.
Here’s the reality: 40-60% of B2B opportunities don’t end in a competitor win—they end in “no decision.” That’s where Jen’s expertise comes in. She trains sales teams to take a status quo-busting approach to outbound and discovery conversations, ensuring buyers feel confident in making a change.
Having worked with thousands of sales professionals over her career, Jen’s insights into enterprise buying behavior, deal risk, and sales psychology have made her a go-to expert in modern GTM enablement.
For teams looking to increase win rates and move buyers off the fence in 2025, Jen is the expert to follow.
Jaleh Rezaei is one of the most disruptive leaders in B2B SaaS today. As the CEO and Co-Founder of Mutiny, she’s redefining how GTM teams approach personalization at scale—making it radically easier for SaaS companies to deliver customized website experiences that actually convert.
Before starting Mutiny, Jaleh was a key GTM leader at Gusto, helping scale the company from 10 employees to over 60,000 customers. That experience fueled her obsession with optimizing go-to-market efficiency—and led her to build Mutiny as a way to turn static, one-size-fits-all websites into revenue engines.
Her leadership is setting a new standard for website personalization, account-based marketing, and conversion rate optimization. In 2025, as AI-driven and PLG-centric GTM strategies take center stage, Jaleh’s work at Mutiny is proving to be a game-changer.
Alex Virden is the kind of product marketing leader who knows how to make a company stand out in a crowded market. With over 12 years of experience spanning healthcare, SaaS, startups, education, and HR tech, Alex has built a reputation for turning complex products into must-have solutions.
Her superpower? Clarifying product positioning and launching with impact. Many companies struggle with defining what makes them different—Alex thrives in helping them nail their messaging, create GTM playbooks, and build teams that execute flawlessly.
Alex brings a growth-driven mindset to product marketing, always balancing strategic vision with hands-on execution. She’s equally comfortable aligning sales, product, and marketing as she is getting in the trenches to optimize messaging and refine launch strategies.
Beyond GTM, Alex has a creative side—she’s also a vintage glass dealer and the founder of Twin Thrift Vintage, proving that great storytelling isn’t just for tech companies. Whether she’s launching new product categories or running her own brand, Alex understands how to capture an audience and keep them engaged.
In 2025, as product marketing continues to evolve as a key GTM function, expect Alex to be at the forefront of helping brands craft compelling narratives that drive revenue.
With 21 years in IT, SaaS, telecom, and cloud solutions, Daniel Wardell is an elite GTM strategist who knows how to build high-performing revenue teams. As the GTM lead for Mendix in the UK and Ireland, Daniel is helping enterprises and mid-market companies embrace low-code development solutions—a sector that’s experiencing explosive growth.
Daniel’s strength is in building sales teams that execute efficiently. He has extensive experience in new business acquisition, account management, and cross-sell strategies, ensuring that GTM isn’t just about closing deals—it’s about driving long-term customer value.
His leadership in M&A, business strategy, and market expansion makes him a critical player in scaling GTM across multiple regions. As the role of AI and automation continues to reshape software development in 2025, expect Daniel to be leading the charge in bringing innovative solutions to market.
Blaise Bevilacqua is not your average GTM leader. He’s a start-up enthusiast, sales strategist, and international business expert with deep experience in Asia, Europe, and the Americas. As GTM Lead at Glue, he’s helping companies rethink cloud collaboration and digital transformation.
Blaise believes that successful go-to-market strategies are as much about relationships as they are about revenue. His background in B2B SaaS, sales enablement, and market expansion allows him to blend tactical execution with long-term brand positioning—a rare mix that’s essential in today’s competitive landscape.
Outside of work, Blaise is a marathon runner, chess player, and coffee aficionado, embodying a growth mindset in both business and life. His cross-cultural experience and ability to adapt to shifting market dynamics make him a GTM leader to watch as businesses continue to globalize in 2025.
Mollie Bodensteiner is redefining revenue operations and GTM strategy. As Co-Founder of The RevTech Review, she’s building a go-to source for RevOps professionals, revenue leaders, and GTM strategists looking to optimize their tech stacks and scale efficiently.
With a career focused on scaling companies from $1M to $100M ARR, Mollie has an intimate understanding of what it takes to build repeatable, data-driven revenue engines. She’s helped companies in industries ranging from agriculture to SaaS, proving that RevOps excellence isn’t industry-specific—it’s about process and execution.
Mollie also serves as a strategic advisor for multiple organizations, helping them refine their customer intelligence, data automation, and go-to-market alignment. In a world where RevOps is becoming one of the most critical GTM functions, Mollie’s expertise will continue to shape how businesses optimize revenue operations in 2025 and beyond.
Neil Weitzman doesn’t just consult on GTM strategy—he operates. As Founder & CEO of WeitzmanGTM, he works with CEOs, sales leaders, and marketing teams to build scalable, high-performing revenue models.
Neil believes that "revenue is everything," and he helps companies build the processes, skills, and foundational GTM elements needed to accelerate growth. His expertise as a fractional CRO and GTM investor has made him a go-to resource for startups looking to move past early-stage growth hurdles.
But Neil’s impact goes beyond revenue strategy. He’s also the Founder of PORCH, a community for immigrant entrepreneurs in North America, dedicated to helping 1,000,000 immigrant founders succeed. His approach to community-building and GTM execution is a testament to his ability to create real, lasting impact in both business and personal development.
For companies looking to scale fast but sustainably in 2025, Neil’s approach to building revenue systems that work will be essential.
Note: This data has been collected as of 27th January, 2025.
