Did you know that spam and marketing filters prevent 17% of emails received worldwide from reaching the primary inbox folder?
But why is this happening?
This is taking place as a result of email service providers’ (ESP) and internet service providers’ (ISP) ongoing efforts to shield their customers from objectionable material.
Spam consists of misleading emails, fraud attempts, and pointless offers that are simply delivered in bulk to contact lists that have been purchased.
You also need to step it up since firewalls and email spam filters are getting stronger and better with time.
Let’s go with Lisa, a committed B2B marketer who overcame this same obstacle while working for a mid-sized IT business. We’ll learn the procedures via her narrative to ensure your emails end up in the inbox rather than the spam bin.
Chapter 1: Understanding the Enemy
Lisa was over joyous as she considered her email campaign. The subject line of the emails was clever, the content was great and amusing and the layout of the emails was just stunning.
However, as the days went on, all of this was less than stellar. The open rates were terrible; the worst of it was that a few clients reported to her that her emails ended up in the spam folder.
Frustrated, she dug deeper. But she was able to learn that Gmail and any other email provider rely on complex filters that separate what the email provider considers spam. The issue was not even the messages that she was sending, or even the manner in which she was sending them. Variables such as the email authentication, sending reputation and engagement of subscribers are used.
This situation made she know that this battle required her to know her opponent well to be able to defeat him. Spam filters are not unchanging as they are constant with enhancing their filters from the general actions of users. This meant that her strategy should also be as fluid and ever changing as the culture around her.
Chapter 2: Authenticating Your Identity
The first thing that Lisa had to grasp was various issues occurring with email authentication. Her emails had to assert their importance and efficiency, which is just the same as someone who wants to get into a secure building. This implies the use of policies such as; SPF; DKIM and DMARC, These are policies control email forgery by verifying the domain that the mail originated from.
She also contacted here IT personnel to create these she wanted to make sure that her emails had correct digital signatures and that was from the correct organizational domain. This made her emails become more legitimate to the Gmail algorithms and in addition to improving her overall sending reputation.
Chapter 3: Using the Right Email Address
In the earlier campaigns, she used a simple Gmail profile in sending the emails. She assumed that it will be quite simple and will not take a long time for her to do it an that was why it appeared a good idea at the time that she entered it. Such an email is not very warm, and especially in Business to Business where professionalism is deemed appropriate to the greatest extent.
To make sure that her company branded domain name was on top, she began using it in lieu of her personal domain on all outgoing mails. In the same way, it made sure that her emails were branded for her company and that she never sent any messages that would look like spam and the messages that she sent had the ‘from’ field, which would inform the recipients that the messages that they’re receiving are indeed genuine.
Chapter 4: Avoiding the Spam Trigger
Lisa could hardly wait to make her move, so she started a set of emails and configured them to send as quickly as possible. But she soon found for example that was why her emails were often blocked as spam. If you send many emails in one batch then impressions which are created are that of a spammer and many providers do not like this.
But for that, she would employ a different approach, more discreet. She also did not over flood their Inbox with many emails she sent each of the recipient. Of course, this approach had the added bonus of making her messages look far less like those of a spammer.
Chapter 5: Crafting the Perfect Subject Line
The more Lisa got familiar with the idea of email marketing it dawned on her that subject lines of the emails were very important. Subject line is that part of the body which is first and most easily seen by the recipient of the message and thus defines whether he would be interested enough in the message to open it or not.
However, for she she realised that in future, she would always have to insert the names of the readers in the subject line in order not to be categorized as spam. That way if she were to put THEIR name among the recipients or if she makessome mention o their paricular requirements or demands the likelihood of having it the spam folders would be reduced.
That first she testing various subject lines and ensure to the tracking and observing the results. As such, she understood that good Subject Lines which are relevant to the received letter’s content and do not look alike increase the letter’s open rate and do not receive a ‘Spam,’ tag.
Chapter 6: Choosing the Right Email Marketing Service
Lisa had made a long-term decision of avoiding costly strategies in as much as email marketing service provider was concerned. But she felt this could be the very reason that made her emails to go into the spam folder.
Cheap services are associated with a large number of hosts’ IP addresses, and the others can participate in spamming. Thishas the dangerous effect of the whole ip address being locked out of the network and this has a ripple effect throughout the usage. Lisa ensured that she was not a victim to such by donating a higher quality service provider with goodreputation.
This decision paid off. The IP address was clean and this would see her emails have a better chance of being delivered to the recipients’ inboxes.
Chapter 7: Mentioning the Company and Address
A key component of B2B marketing is trust. Lisa knew this, but she was unaware of the extent to which it was connectedto email. Putting her company’s name at the start of every email was one of the easiest and most useful changes she made. This reduces the likelihood that recipients will mark the email as spam by enabling them to immediately identify the sender.
She also added the physical address of her organization to the bottom of every email. This not only boosted her company’s legitimacy but also complied with the CAN-SPAM Act. With these changes, her email deliverability significantly increased.
Chapter 8: Complying with the CAN-SPAM Act
Lisa was not an exception to the rule that no B2B marketer wants to get into legal trouble. She needed to be well informed on the CAN-SPAM Act, which regulates commercial emails in the US.
All commercial emails must provide an unsubscribe button, and marketers are required by law to comply with these requests as soon as possible. It also forbids misleading subject lines and requires the sender of the email to be transparent.
She made sure her emails followed these guidelines. She was cautious to be truthful and forthright in her messaging, and she made the unsubscribe option obvious and simple to use. By doing this, she was able to maintain her legal compliance and foster trust with her clients.
Chapter 9: Maintaining a Healthy Email List
Email lists may fill up with incorrect or out-of-date addresses over time. You run the risk of having your emails marked as spam and damaging your sending reputation when you send emails to these addresses.
Lisa became aware that her list need a thorough purging. Invalid addresses, people who hadn’t responded to her emails ina while, and duplicate entries were eliminated. Her deliverability increased and her communications were delivered to the appropriate recipients thanks to her upkeep of a clean, current list.
Chapter 10: Understanding Gmail’s Spam Filters
Spam filters in Gmail are infamously difficult to bypass. When deciding whether to send an email to the inbox or to put it in spam, they combine algorithms, user input, and engagement data.
Lisa discovered that Gmail used a variety of criteria when making its decisions, including the caliber of the email content, the sender’s IP address’s reputation, and even the sender and recipient’s past interactions. She increased her odds of her emails arriving in the inbox by concentrating on producing pertinent, high-quality content and preserving her stellar sending reputation.
Winning the Battle Against Spam
Lisa learned from her experience that there was no one magic solution to stop emails from ending up in spam. It was about laying a strong basis, comprehending the intricacies of email filters, and continually putting best practices into effect.
B2B marketers are always fighting the war on spam. However, you can make sure that your words are heard and have the desired effect by putting the appropriate plans in place.
Like Lisa, you can defeat spam and achieve unprecedented success with your email marketing, or you can get in touch with sprouts.ai and we’ll assist you in reaching the correct people.
People also read this blog: Unlocking Inbox Success: Preventing Gmail Spam Filters from Trapping Your Emails.
