The world of sales has never been more dynamic. Buying behaviors are shifting, AI is rewriting the playbook, and sales teams are being challenged to do more with less. In 2025, the best sales leaders aren’t just adapting—they’re leading the charge, redefining what it means to build, sell, and scale in this new landscape.
These leaders don’t just close deals; they build winning cultures, turn obstacles into opportunities, and develop teams that thrive under pressure. They know that success today isn’t about working harder—it’s about working smarter, selling with purpose, and delivering value at every stage of the journey.
At Sprouts, we’ve identified 25 sales leaders who are making a serious impact. Using insights from our platform—tracking **pipeline growth, leadership influence, and innovative sales execution—we’ve curated a list of professionals who are breaking barriers, building revenue engines, and shaping the future of modern sales.
This isn’t a ranking—every person here is a force in their own right.
Sabarinath Nair, SDR Manager: International Business, Leena AI
Cherilynn Castleman, Managing Partner, CGI Executive Coaching
Lori Richardson, B2B Sales & Revenue Growth Trainer, Score More Sales
Zoya Segelbacher, Senior Manager, Enterprise Sales Development, Vanta
Sriram Santhanam, Executive Vice President, Strategic Partnerships, Kore.ai
Christina Brady is one of those leaders who knows how to make things happen. With over 17 years of experience in SaaS sales, she has built and led sales teams that don’t just hit targets—they thrive. Now, as the CEO & Co-Founder of Luster, she’s helping sales orgs scale smarter, execute better, and develop the kind of coaching cultures that create sustainable, high-performance teams.
Before launching Luster, Christina led sales and revenue teams at some of the biggest names in SaaS, refining everything from sales enablement to leadership development. But her secret weapon? She knows how to make salespeople better. Drawing from her background as an improv performer and musician, she understands how storytelling, adaptability, and confidence can turn a good salesperson into a great one.
A three-time Demandbase Top 100 Sales Leader and a regular on the speaking circuit, Christina is as much a sales strategist as she is a culture builder. Whether she’s designing sales playbooks, coaching leaders, or inspiring the next wave of revenue professionals, she’s proving that sales isn’t just about process—it’s about people.
Josh Roth is the kind of sales leader who’s been in the trenches and knows exactly what it takes to win. He’s made over 100,000 cold calls in his career, and if there’s one thing he’s learned, it’s that persistence beats talent every single time.
As the VP of Revenue & Global Head of Presales at Pipefy, Josh is responsible for building and scaling high-performing sales teams that not only crush quota but redefine what sales execution looks like. He’s played a role in two successful exits on the same day—when WalkMe went public and SDR Defenders was acquired by Pavilion—cementing his reputation as someone who knows how to build, scale, and win.
Josh’s philosophy is simple: "A river cuts through rock not with its power, but with its persistence." And he lives by it. Named a Demandbase Top 50 Sales Leader, a multiple-time President’s Club winner, and an advocate for the next generation of sales talent, Josh is not just a sales leader—he’s a builder.
Laura Guerra isn’t just leading sales teams—she’s creating them from scratch. She’s built three sales organizations from the ground up, hired over 100 people, and developed sales playbooks that are still being used today. Now, as VP of Regional Sales at Varicent, she’s continuing to shape the future of revenue leadership.
Her career has always been about helping people grow. A former college athlete, she brings the same discipline, resilience, and focus on continuous improvement into her leadership style. She’s obsessed with coaching, training, and mentoring—not just to hit numbers but to build sales cultures that last.
Before Varicent, Laura was employee #7 at Pavilion HQ, where she helped grow ARR by 4x in just three years. From aligning sales with marketing to refining outbound strategies and creating performance-driven coaching programs, she’s helped build revenue engines that don’t just scale—they dominate.
Outside of work, she’s probably boxing, golfing, or working on her dream of becoming a professional pickleball player. But make no mistake—her competitive edge extends far beyond sports.
Sabarinath Nair isn’t just leading SDRs—he’s creating the next generation of top-performing sales talent. As an SDR Manager at Leena AI, he specializes in breaking into international markets, building outbound motion strategies, and coaching sales development reps to success.
With a background in engineering and business development, Sabarinath has a unique ability to combine technical knowledge with sales strategy. He’s not just booking meetings—he’s ensuring that every outbound effort aligns with broader revenue goals.
But what makes him stand out is his mentorship. He doesn’t just manage SDRs—he develops them into future closers, ensuring they’re not just setting meetings but understanding the full sales cycle.
In the world of AI-driven sales, Sabarinath is proving that while technology matters, it’s still the people behind the process that make the real difference.
As Managing Partner at CGI Executive Coaching, she works with sales teams, executives, and entrepreneurs to reduce turnover, increase deal velocity, and build diverse, high-performing sales cultures. She’s not just about sales execution—she’s about sales empowerment.
Cherilynn’s impact extends far beyond the boardroom. She is leading a movement to empower one million women in sales by 2030, ensuring that the next wave of sales leadership is more inclusive, strategic, and future-ready than ever before.
With an approach that blends executive coaching, sales enablement, and deep mentorship, Cherilynn is changing the face of sales leadership—one empowered professional at a time.
Maria Bross isn’t just enabling sales teams—she’s transforming them. As a Sales Enablement Manager at Inside Real Estate, she’s spent nearly five years helping GTM teams sharpen their skills, refine their processes, and unlock new levels of revenue growth.
Her journey into sales enablement is deeply personal. Early in her career, she found herself on a Performance Improvement Plan (PIP) at a company that didn’t invest in her success. She walked away, found a company that did, and went on to become a President’s Club winner and a Rep of the Quarter. That experience fuels her belief that great salespeople aren’t just hired—they’re developed.
At Revenue.io, she led a sales development team that grew qualified pipeline by 376%. Now, she’s applying that same data-driven, people-first approach at Inside Real Estate, proving that when sales teams have the right training, the right tools, and the right culture, there’s no limit to what they can achieve.
Scott Sambucci has spent the past 25 years scaling startups, building sales processes from scratch, and helping businesses land enterprise deals. As Managing Director at NayaOne, he’s working with B2B startups in FinTech, InsurTech, and SaaS to accelerate their GTM execution and unlock new revenue opportunities.
Scott isn’t just a sales leader—he’s a company builder. He’s helped three startups hit liquidity events, played a key role in scaling three businesses into Inc 500/Deloitte Fast 500 companies, and built sales teams ranging from 30 to 550 reps. He understands the grit, precision, and discipline it takes to break into new markets, close big deals, and drive sustainable growth.
When he’s not scaling companies, you’ll probably find him running ultramarathons, competing in Brazilian Jiu-Jitsu, or teaching startup founders how to sell more effectively. His approach to sales? Smarter, not harder.
Chantel George is on a mission to redefine what sales leadership looks like. As the Founder & CEO of Sistas In Sales (SIS), she’s built the largest global organization for women of color in sales, creating a space for them to thrive, grow, and lead.
Her impact is massive. Through SIS, she’s partnered with Fortune 500 companies, high-growth startups, and global consulting firms to help them attract, hire, and retain women of color in sales roles. She doesn’t just talk about diversity—she’s actively building pathways for underrepresented talent to break into and succeed in the sales world.
Before founding SIS, Chantel was a Senior Enterprise Account Executive in AdTech, MarTech, and SaaS, working at companies like Yelp, Dataminr, and LinkedIn. Her ability to combine strategic sales leadership with community-building and advocacy makes her one of the most influential voices in sales today.
Beau Brooks thrives on solving sales challenges that others avoid. As the VP of Sales at Rentvine, he’s focused on building and scaling sales teams that drive serious revenue impact.
His leadership philosophy was shaped by a one-on-one meeting with former U.S. President Bill Clinton when he was just 17 years old. That conversation left him with a powerful realization: inspirational leadership isn’t about intelligence or persuasion—it’s about making people believe they can do more than they ever thought possible.
Beau has built his career on that belief, taking on some of the most complex sales challenges and turning them into massive wins. He’s known for raising his hand when no one else will, finding creative solutions, and executing with precision. He’s the kind of leader that sales teams trust, customers respect, and competitors fear.
Tonni Bennett has built and led some of the most high-performing sales teams in SaaS. As VP of Sales at Mashgin, she’s helping scale revenue operations, optimize sales strategies, and develop the next generation of sales leaders.
Her experience speaks for itself. She played a key role in building Twilio’s Mid-Market segment, scaling Terminus from $0 to $20M in ARR, and consulting with high-growth startups on GTM execution. She understands what it takes to build scalable, repeatable revenue engines, and she’s passionate about mentoring sales professionals and leaders to achieve their full potential.
Beyond her role at Mashgin, Tonni is an early-stage startup investor, consultant, and mom of two. She knows that balancing high-stakes leadership with personal life is no small feat—but she makes it look easy. Her ability to drive revenue growth while fostering strong sales cultures makes her one of the most respected leaders in the industry.
Lori Richardson has spent her career helping sales teams win—not just in the short term, but sustainably. As the Founder of Score More Sales, she specializes in building high-performing sales teams through data-driven training, coaching, and AI-driven insights.
Her journey into sales wasn’t traditional. After starting as an educator, Lori realized that she wanted more financial freedom and intentionally transitioned into B2B sales. Over the years, she’s trained, developed, and coached sales teams at some of the biggest names in tech, SaaS, and financial services. Her approach is hands-on, tactical, and always backed by real sales data.
Beyond consulting, she’s a passionate advocate for getting more women into sales leadership. She founded Women Sales Pros, runs the Conversations with Women in Sales podcast, and frequently speaks at industry events about why diversity in sales leadership isn’t just good for business—it’s essential for long-term success.
Ryan Ham is all about pipeline. As the Head of Sales Development at Orkes, he focuses on building SDR teams that don’t just generate meetings, but consistently create high-value opportunities.
His leadership style is rooted in collaboration, curiosity, and strategic execution. He knows that modern buyers are harder to reach than ever, so he’s developed playbooks, training programs, and outreach frameworks that help SDRs stand out in crowded inboxes.
What makes Ryan different? He understands that sales development is about more than just cold calls and emails—it’s about building trust with prospects early, setting the right expectations, and ensuring that sales teams aren’t just booking meetings, but driving real revenue growth.
Krysten Conner has spent over a decade perfecting the art of Enterprise sales, and now she’s helping AEs win bigger deals with better strategies. As a Sales Strategist at UserGems, she coaches sales teams on how to structure deals, navigate complex buying cycles, and accelerate sales velocity.
Her own journey in sales wasn’t smooth. Early in her career, she struggled with long sales cycles, getting ghosted by prospects, and wasting time on deals that never closed. But through experience at Salesforce, Tableau, and Outreach, she learned how to lead sales conversations with confidence, qualify deals faster, and consistently beat quota.
Now, she’s sharing those strategies with the world. Through her coaching, training programs, and sales content, Krysten is helping AEs across industries move from reactive to proactive selling. Her ability to simplify complex sales processes and turn them into repeatable, scalable playbooks makes her a force in revenue strategy.
Kevin Gaither is the guy you call when you need to build, fix, or scale a sales team. With 25+ years in pre-IPO tech companies, he’s been through the highs and lows of startup sales leadership—and he’s not afraid to share the lessons he’s learned along the way.
As the Founder of Inside Sales Expert, Kevin advises sales leaders on avoiding common hiring mistakes, building scalable sales processes, and developing teams that consistently drive revenue. He’s led sales orgs ranging from 30 to 550 reps, helped three startups hit liquidity events, and been named an AA-ISP Top 25 Sales Leader six years in a row.
His philosophy? Success in sales comes down to strong hiring, great training, and continuous coaching. He’s made plenty of mistakes over his career, and now he’s focused on helping others avoid them. Whether he’s advising startup founders, training sales leaders, or speaking at events, Kevin is shaping the next generation of inside sales excellence.
Zoya Segelbacher is a master of sales development. As a Senior Manager of Enterprise Sales Development at Vanta, she’s built, scaled, and optimized sales development teams across multiple high-growth startups.
She’s not just great at sales—she’s an expert at sales enablement. Zoya uses data-driven frameworks, AI-driven prospecting strategies, and deep coaching to ensure that her teams consistently hit and exceed pipeline goals.
Her track record speaks for itself. She’s worked with four unicorn startups, been recognized as a top GTM advisor, and helped companies implement outbound strategies that drive millions in pipeline.
Beyond her work at Vanta, Zoya is a highly sought-after sales coach, podcast host, and industry speaker. She’s constantly sharing insights on how sales teams can use AI, personalization, and modern outbound tactics to break into enterprise accounts.
Leslie Venetz is on a mission to change the way B2B sales teams engage with prospects. As the Founder of The Sales-Led GTM Agency, she helps organizations craft GTM strategies, improve outbound messaging, and train teams to sell with authenticity and purpose.
With 15 years of enterprise sales experience, Leslie has worked with Fortune 1000 companies, high-growth startups, and sales teams across industries to streamline outreach and improve conversion rates. Her approach focuses on earning the right to engage buyers, shifting away from transactional selling, and prioritizing meaningful conversations over cold outreach.
A Top 4 Finalist for GTM Advisor of the Year in 2024 and a recognized Sales Innovator, Leslie is a thought leader in the sales space. She’s known for her practical, no-BS content on LinkedIn, her business book club, and her high-energy speaking engagements.
James Buckley isn’t just talking about sales—he’s shaping the conversation. As the Host of The Daily Sales Show at Sell Better, he’s built a reputation as one of the most engaging and insightful voices in modern sales.
His mission is clear: walk alongside sales professionals as they develop the skills needed to thrive in today’s competitive environment. Every day, he interviews the best minds in sales, sharing actionable insights that help sellers navigate complex deals, perfect their prospecting, and close with confidence.
Beyond hosting, James is an influential sales content creator, trainer, and consultant. He knows that sales success isn’t just about having the right tools—it’s about developing the right mindset, skills, and strategies to win consistently.
Lauren Goodell is bringing AI-powered selling to the next level. As the Founder & CEO of Zinnia, she’s created a platform that helps AEs streamline their sales process, personalize outreach at scale, and close deals more efficiently—all without losing the human touch.
With a background in enterprise sales at Microsoft and Salesforce, Lauren knows firsthand how difficult it is to balance pipeline management, deal execution, and meaningful buyer engagement. That’s why she built Zinnia—to automate the repetitive, time-consuming tasks that slow sales teams down, allowing them to focus on what truly matters: building real relationships.
Her vision? Sales reps shouldn’t just be data entry clerks—they should be trusted advisors. And with Zinnia, she’s making that vision a reality.
Sriram Santhanam is a master of strategic partnerships and enterprise sales growth. As the Executive Vice President of Strategic Partnerships at Kore.ai, he specializes in forming high-value alliances, structuring complex deal scenarios, and driving large-scale revenue expansion.
With 20 years of experience in B2B, B2C, and B2G sales environments, Sriram understands what it takes to build a sustainable, customer-centric growth model. He’s worked across account management, channel sales, business development, and strategic alliances, ensuring that organizations don’t just generate revenue—they build lasting partnerships.
His ability to bridge the gap between product innovation and sales execution makes him a key player in scaling AI-driven solutions and expanding global markets.
Sara Uy, also known as "Sara from Pareto," is a sales trainer, consultant, and founder of SellingSara, a platform dedicated to helping sales teams master modern selling techniques.
Her expertise lies in cold calling, social selling, and sales process optimization. Through her coaching programs, content, and workshops, she’s helped sales teams improve prospecting effectiveness, build better outreach sequences, and increase conversion rates.
A RevGenius Next 50 Creators List honoree and 2023 Sales Innovation Award Nominee, Sara’s work is recognized for its impact on helping SDRs and AEs refine their approach, increase their confidence, and consistently close more deals.
Jen Allen-Knuth is on a mission to help sales teams stop losing pipeline to buyer indecision. As the Founder of DemandJen, she works with GTM teams selling into enterprise and mid-market accounts, coaching them on how to break through status quo bias and close more deals.
With 40–60% of B2B opportunities ending in “no decision”, Jen knows that sellers aren’t losing to competitors—they’re losing to customer hesitation and risk aversion. She teaches teams how to reposition their messaging, handle objections proactively, and guide buyers toward confident decisions.
Through her keynotes, workshops, and sales coaching programs, she’s helping organizations turn stalled pipeline into closed-won revenue. Her approach is direct, practical, and designed for sellers who are serious about breaking through the noise.
Anu Gardiner brings a data-driven, efficiency-focused approach to sales leadership. As the Head of Sales at Yotascale, she specializes in scaling B2B SaaS companies, optimizing sales processes, and driving customer-centric selling.
Her background is diverse—before transitioning into sales leadership, she earned a PhD in Industrial Engineering, giving her a unique ability to streamline processes, analyze complex data, and apply structured decision-making to sales.
At Yotascale, she’s leading a team that sells to Fortune 500 companies and cloud-native enterprises, focusing on how businesses can optimize cloud cost management. Her expertise in cross-functional collaboration—working closely with product, engineering, and marketing—has allowed her to scale sales teams while keeping efficiency at the forefront.
Lars Bachmann is leading massive revenue growth in the Atlassian ecosystem. As the Head of Sales EMEA at Adaptavist, he’s responsible for driving strategic sales expansion across Europe, the Middle East, and Africa.
With 10+ years of experience in the Atlassian ecosystem, Lars knows exactly how to help global enterprises scale their software solutions, improve workflows, and maximize operational efficiency. His leadership is centered on strategic problem-solving, building high-performing teams, and helping businesses get the most out of their technology investments.
People say he works too much—and his family would probably agree. But for Lars, sales isn’t just a job; it’s a passion. His ability to combine technical expertise with a deep understanding of customer needs makes him a standout leader in enterprise SaaS sales.
Charlotte Lloyd has cracked the code on client acquisition through LinkedIn and social selling. As the Founder & CEO of The Client Acquisition Club, she helps consultants, coaches, and entrepreneurs create repeatable sales systems that generate high-value clients without the overwhelm.
Her specialty? Blending content strategy, outbound sales, and relationship-building to drive revenue. With $15M+ in client sales generated, Charlotte’s approach is based on real-world experience, not theory.
She teaches warm outbound tactics, content-driven selling, and high-converting follow-up strategies that help her clients land four- to five-figure weekly deals. Whether she’s training early-stage founders or seasoned sales leaders, her insights on LinkedIn prospecting, sales conversations, and pipeline growth are setting new standards in B2B sales.
Chelsea Olsen is redefining how B2B sales and marketing teams build pipeline, brand, and revenue. As the Founder of CLOHZ, she teaches sales teams how to modernize their approach, embrace social selling, and close deals in a buyer-first world.
She’s the creator of The 6 C’s of Social Selling Method, which helps sellers:
Build Credibility with optimized LinkedIn profiles
Curate accurate lead lists
Engage through Commenting to stay top-of-mind
Start Conversations that convert
Leverage Cold Outreach effectively
Use Content to support sales efforts
With 15 years of experience selling on LinkedIn, Chelsea has trained B2B sales teams across industries, showing them how to adapt to modern buyer behaviors and build authentic, revenue-generating connections.
Note: This data has been collected as of 15th February 2025.
