CloudSEK is a leading provider of cybersecurity solutions, specializing in contextual AI-driven digital risk monitoring. CloudSEK's unique approach combines artificial intelligence with expert analysis to provide real-time insights into emerging cyber threats, helping organizations safeguard their digital assets and maintain operational resilience.
CloudSEK’s target market spanned multiple regions, including APAC, MENA, and NA. However, they faced difficulties in consolidating data for all these regions in one place. The fragmented data made it challenging to get a comprehensive view of their market potential and hindered their ability to execute effective marketing and sales strategies.
CloudSEK aimed to expand their TAM in specific locations such as Singapore, Malaysia, and Indonesia. However, acquiring accurate and relevant data for these regions was a significant challenge, limiting their ability to target and engage with potential customers in these high-potential markets.
The SDR/BDR team at CloudSEK conducted personalized outreach but struggled to obtain phone numbers for their prospects. This limitation hampered their ability to engage effectively with potential leads, reducing the overall efficiency of their outreach efforts.
CloudSEK faced significant issues with data quality, resulting in inaccurate and incomplete information. The poor data quality affected their ability to target the right prospects and execute successful marketing campaigns.
The quality of leads generated was subpar, leading to lower conversion rates and fewer successful engagements. This issue impacted their sales performance and hindered their ability to achieve growth targets.
CloudSEK lacked visibility into their website visitors, meaning they missed out on opportunities to engage with potential leads who showed interest in their solutions. The inability to track and analyze website visitors limited their ability to convert these visitors into qualified leads.
Sprouts leveraged multiple databases and data sources to provide CloudSEK with a comprehensive pool of accounts across their target regions. This integrated approach ensured that CloudSEK had access to accurate and complete data, enabling them to get a holistic view of their market potential and execute more effective marketing strategies.
Sprouts partnered with vendors to acquire specific data for the countries CloudSEK was targeting in the South Asian region, including Singapore, Malaysia, and Indonesia. This collaboration provided CloudSEK with the precise data they needed to expand their TAM in these high-potential markets, enhancing their ability to target and engage with potential customers effectively.
Sprouts implemented website visitor deanonymization, allowing CloudSEK to identify and analyze anonymous visitors to their site. This capability provided valuable insights into the behavior and interests of website visitors, helping CloudSEK refine their Ideal Customer Profile (ICP) and better understand the nature of accounts visiting their website.
Sprouts helped CloudSEK focus on multiple markets by identifying and capturing their targeted geographies. This geo-specific targeting enabled CloudSEK to tailor their marketing efforts to regional nuances, improving their chances of success and increasing lead quality.
By onboarding Sprouts, CloudSEK saw a significant improvement in data accuracy, which increased from 35-45% to 75-80%. This enhancement ensured that CloudSEK could rely on high-quality and relevant information for their marketing and sales efforts, reducing the risk of targeting unsuitable prospects and improving overall campaign effectiveness.
Sprouts refined CloudSEK’s ICP to help increase lead quality. By analyzing existing customer data and market trends, Sprouts provided a more precise definition of CloudSEK’s ideal prospects, enabling them to focus their outreach efforts on high-potential leads.
Sprouts provided event data scraping capabilities, allowing CloudSEK to capture valuable lead information from offline events. This data integration expanded their reach and provided new opportunities for engagement, helping CloudSEK build a more comprehensive prospect list and increase their chances of connecting with high-value leads.
Sprouts provided CloudSEK with detailed data on 60,000 contacts and 30,000 accounts, significantly enhancing their ability to target and engage with high-potential leads. The comprehensive data enabled CloudSEK to develop more effective marketing and sales strategies, driving better results and increasing their chances of success.
Sprouts scraped data from offline events, providing CloudSEK with valuable information on 3,000 accounts. This additional data source expanded their reach and provided new opportunities for engagement, helping CloudSEK connect with high-value prospects.
Sprouts’ website visitor deanonymization capability allowed CloudSEK to identify and analyze website visitors for over 10,000 accounts. This insight enabled CloudSEK to refine their ICP and target their outreach more effectively, improving lead quality and conversion rates.
The solutions provided by Sprouts led to a 30% increase in the efficiency of CloudSEK’s SDR and BDR teams. By automating data collection and lead generation processes, CloudSEK’s sales team could focus on strategic activities and customer engagement, improving overall productivity and driving business growth.
By leveraging Sprouts’ advanced solutions, CloudSEK achieved a 45% reduction in manual efforts. The automation of data collection and lead generation processes allowed CloudSEK to streamline their operations and improve efficiency, enabling their team to focus on high-value tasks and strategic initiatives.