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Business development intelligence for law firms

Get to the matter
before other firms do.

Sprouts' AI reads across news, court records, filings, job postings, and LinkedIn - then connects the dots into one thing your team can act on: which clients need each practice group now, who to call, and why.

Book a demo See it by practice area

Built on Sprouts' GTM intelligence platform · 20+ data sources pre-integrated

Signal Dossier · #4471 Live
Bankruptcy & Restructuring
Northwind Logistics is showing distress before its lenders act.
Triggering evidence Latest 10-K adds going-concern language; S&P cut the rating to B- on May 9; two trade-press articles on missed supplier payments.
Target profile

CFO / Chief Restructuring Officer at mid-market shippers

Confidence

High 86

Recommended outreach. Lead with covenant-cure and DIP-financing optionality, not a generic capabilities deck - the going-concern flag means timing is weeks, not quarters.
How firms are structured

Every practice group has its own buyer.

A full-service firm runs fifteen to twenty-five practice groups, each with its own sub-practices and industry teams - dozens of distinct offerings, every one with a different buyer and a different trigger. Tools that treat the firm as a single account, with one profile and one message, can't reflect that. Sprouts models the firm the way it's built - practice group, sub-practice, and industry group - each with its own signals, target profile, and approach.

Practice groups15–25
Sub-practices & specialtiesdozens
Industry groups10+
=40+distinct offerings,
each its own buyer
Two ways to grow

Originate new matters. Cross-sell the clients you already have.

The same signals work in both directions. And when a panel review or RFP does come, you're already the firm that understood the problem first.

Motion 01 - Originate

Win the new client

A trigger event creates a need - a filing, a layoff, a breach, a raise. Sprouts surfaces it, names the decision-maker, and hands the partner a reason to reach out before the company starts looking for counsel.

Motion 02 - Cross-sell

Grow the client you have

Your litigation client just disclosed a breach; your corporate client is hiring across a new state. Sprouts watches your existing accounts for events that open work in a practice group or sub-practice you don't yet handle for them - the expansion incumbents usually miss.

Practice-area intelligence

Every practice - down to the sub-specialty - gets its own signals.

Pick one and watch the model change: different sources, a different ideal client, a recommendation written for that specific matter. Practice group, sub-practice, or industry team - each is its own motion, the separation one-size-fits-all platforms can't do.

Account intelligence

See the whitespace in every client you already have.

Sprouts maps each client against all of your practices - what you hold, where they have needs you don't serve, and where another firm does. The biggest growth in a firm is usually hiding in its own client list.

WhitespaceOpen practice areas a client needs but doesn't use you for - ranked by live signals.
WalletShare of wallet - where you hold the work, and where another firm holds it instead.
CoverageBuyer coverage - the decision-makers you already know, and the ones you've never met.
RetentionAt-risk signals - a new GC arriving often means new preferred firms. See it before the work walks.
Meridian Health Systems CLIENT SINCE 2019
6 ACTIVE MATTERS
Practice-area coverage
M&A / CorporateYour firm
Commercial LitigationYour firm
Privacy & CybersecurityOpen · breach 8-K
Labor & EmploymentOpen · WARN notice
IP & PatentsServed elsewhere
Real EstateNot served
Upsell recommendation Privacy is the priority. Meridian disclosed a breach last week and has no data-privacy relationship with you - and your litigation partner already has the door open.
How signals work

A signal is a pattern, not a headline.

Any single data point - a filing, a job posting, a LinkedIn change - is just noise. A signal is what they add up to. Sprouts' AI reads across every source, weighs what each piece means in context, and only calls it a signal when the pieces point the same way. It's a conclusion drawn from the whole picture, not a keyword match you could set up as an alert.

Filing8-K, Item 1.05
Hiring12 privacy roles posted
LinkedInGC posts on incident response
PressData incident reported
WebSpike on /breach-response
Sprouts AI
Reads & reasons
Weighs every source for what it means together
Need detected
Privacy & Cybersecurity
High confidence · act this week
The sources Sprouts reads and connects
SRC-01

Court records & dockets

New complaints, filings, and case activity surfaced as they hit the record.

SRC-02

News & press

Funding, layoffs, leadership moves, M&A and enforcement coverage, parsed for matter triggers.

SRC-03

SEC / EDGAR filings

8-Ks, 10-Ks, S-1s and Form Ds read for the events that mean legal exposure.

SRC-04

Regulatory & agency actions

EEOC, NLRB, FTC, state AGs and WARN notices mapped to the right practice.

SRC-05

Your website intent

De-anonymized visitors matched to accounts and contacts, with the pages and terms they searched.

SRC-06

Third-party intent network

Buyer intent observed across millions of sites beyond your own domain.

SRC-07

Job postings & hiring

A new privacy team, a compliance lead, a fresh GC - a need forming before any filing shows it.

SRC-08

LinkedIn & social

Executive posts, role changes, and company announcements, read for what they reveal.

SRC-09

Mondaq

Reader-level intent on the legal topics your prospects are researching.

SRC-10

JD Supra

Engagement signals from the firms and companies reading legal content.

SRC-11

Executive & lateral moves

New GCs, CISOs and decision-makers - a fresh relationship and a fresh mandate.

SRC-12

Earnings calls & transcripts

Management commentary and guidance, mined for deal, dispute, and restructuring signals.

The dashboard, not a black box

Recommendations an attorney can walk into the room with.

Every signal comes with its reasoning spelled out - the evidence behind it, why it points to a need, who to reach, and what to lead with. Attorneys open a conversation already understanding the client's situation, instead of guessing at it.

Evidence trail Why this account Suggested talking points Confidence & timing
Reasoning · IP-2209Live
IP & Patent Litigation
A defense mandate is forming around Aperture's new sensor line.
Why this, nowA competitor's infringement complaint named the same component family Aperture launched in March. Firms named in parallel suits in this district settle or counsel within 60 days.
Walk in saying: you've mapped the asserted claims against their launch and have a venue read on EDTX - not "we do patent work."
Onboarding

The model builds itself, then hands you the controls.

Sprouts generates a starting configuration for every practice area automatically - you stay in control of every data source, signal, and outcome.

STEP 01

AI maps your practices

Sprouts reads your firm and drafts the signals, sources and ideal-client profile for each practice area.

STEP 02

You tune everything

Add or remove data sources, edit signal definitions, and set the outcomes that matter to each group.

STEP 03

Signals go live

Recommendations start flowing into the dashboard, your CRM, and your outbound - wherever your teams work.

However your firm works

Signals where your teams already are.

Consume Sprouts intelligence in the product, push it to your stack, or query it directly. It fits the tools your marketing, BD, and attorneys already use.

In the Sprouts platform
The full dashboard, recommendations, and reasoning.
Native in Salesforce
Signals on the records your team lives in.
Any data warehouse
Pipe signals into Snowflake, BigQuery, Redshift.
Sprouts chatbot
Ask for the latest signals on any account in plain language.

Connected to your CRM & outbound

Sprouts integrates across CRMs and outbound marketing platforms, so a need signal becomes a sequence without re-keying anything.

SalesforceHubSpotMicrosoft Dynamics MarketoOutreachSalesloft SnowflakeBigQueryRedshift
See your own practices

Bring the matter to them first.

We'll build a live signal dossier for two of your practice areas and show you the recommendations on real accounts.

Book a demo Talk to the team

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