Gmass vs Mailchimp: A Comprehensive Comparison for Mass Email Campaigns

28 June, 2024 8 Mins Read

Managing email marketing can feel overwhelming. When it comes to mass email campaigns, two platforms rise to the forefront: Gmass and Mailchimp. But which one is right for you? This comparison blog explores the functionalities of each tool, helping you make an informed decision to strengthen your email marketing efforts.

Overview of Gmass and Mailchimp

Gmass is an email marketing tool that seamlessly integrates with Gmail, transforming your Gmail account into a powerful platform for sending mass emails. This integration makes Gmass stand out for its simplicity and convenience, allowing users to manage their email campaigns directly from their Gmail inbox. This setup eliminates the need for switching between different platforms and learning new interfaces, making it an attractive option for those who are already comfortable with Gmail.


Key Attributes of Gmass:

  • Simplicity: The primary appeal of Gmass lies in its straightforward approach. Users can compose emails just as they would with any regular Gmail message, but with the added functionality of sending to multiple recipients at once.
  • Effectiveness: Despite its simplicity, Gmass is highly effective. It leverages Gmail’s robust infrastructure to ensure high deliverability rates, which means your emails are more likely to reach your recipients’ inboxes rather than being flagged as spam.
  • User-Friendly Interface: Gmass is designed with ease of use in mind. The integration with Google Sheets for managing email lists, the ability to schedule emails, and the simple tracking features all contribute to a user-friendly experience.
  • Affordability: Gmass offers a cost-effective solution for email marketing. With plans starting at a low monthly fee, it’s an affordable option for small businesses, startups, and individual entrepreneurs who need to manage their marketing budgets carefully.


Mailchimp, in contrast, is a standalone email marketing service that provides a comprehensive suite of tools for creating, sending, and analyzing email campaigns. Unlike Gmass, which is tightly integrated with Gmail, Mailchimp operates independently, offering a more extensive range of features that cater to diverse marketing needs.

Key Attributes of Mailchimp:

  • Wide Range of Features: Mailchimp’s offerings go beyond basic email sending capabilities. Users can design professional-looking emails using a drag-and-drop editor, automate their marketing campaigns, segment their audience for targeted messaging, and perform A/B testing to optimize email performance.
  • Robust Automation: One of Mailchimp’s standout features is its advanced automation. Users can create complex workflows that trigger emails based on user behaviors, such as signing up for a newsletter, making a purchase, or abandoning a cart. This level of automation helps businesses maintain ongoing engagement with their audience without manual intervention.
  • Segmentation Capabilities: Mailchimp allows users to segment their email lists based on various criteria, such as demographic information, purchase history, and engagement levels. This enables highly targeted and personalized email campaigns, which can significantly improve engagement and conversion rates.
  • Comprehensive Analytics: Mailchimp provides in-depth analytics and reporting tools that help users track the performance of their email campaigns. From open-and-click rates to conversion tracking and revenue reports, Mailchimp offers detailed insights that help businesses refine their email marketing strategies.

Ease of Use

When it comes to ease of use, Gmass stands out for its integration with Gmail. If you’re already familiar with Gmail’s interface, you’ll find Gmass extremely intuitive. Setting up campaigns is as simple as composing an email in Gmail. You can use Google Sheets to manage your email lists, making it a seamless experience for users who rely on Google’s suite of tools.

Mailchimp, while offering a more extensive set of features, has a steeper learning curve. The platform’s interface is well-designed but can be overwhelming for beginners due to the sheer number of options available. But Mailchimp provides extensive tutorials and customer support to help users get acclimated.

Features and Functionality

Gmass Features:

  • Gmail Integration: Gmass operates directly within Gmail, allowing users to send mass emails without leaving their inbox.
  • Personalization: You can personalize emails using merge tags to include recipients’ names and other details.
  • Email Scheduling: Schedule your emails to be sent at a later date and time.
  • Follow-ups: Gmass allows you to automate follow-up emails based on whether recipients opened your email or clicked on links.
  • Google Sheets Integration: Manage and import your email lists directly from Google Sheets.
  • Analytics: Basic tracking of opens, clicks, and bounces.

Mailchimp Features:

  • Campaign Builder: Create professional-looking emails with a drag-and-drop editor.
  • Automation: Advanced automation features, including triggered emails based on user behavior.
  • Segmentation: Powerful segmentation tools to target specific groups within your email list.
  • A/B Testing: Test different versions of your emails to see which performs better.
  • Integrations: Integrate with various apps and services, including e-commerce platforms, CRM systems, and social media.
  • Analytics: In-depth analytics and reporting to measure the success of your campaigns.
  • Templates: A wide variety of customizable email templates.

Customization and Design

Gmass is more limited in terms of customization and design compared to Mailchimp. Since Gmass works within Gmail, you are essentially using Gmail’s email composition tools, which are basic. There are no drag-and-drop editors or advanced design features. For many users, especially those who prefer simple text-based emails, this is sufficient.

Mailchimp excels in this area with its robust design capabilities. The drag-and-drop editor allows you to create visually appealing emails with ease. You can choose from a variety of pre-designed templates or create your own. This makes Mailchimp a better choice for businesses that want to send highly customized and visually engaging emails.


Automation is where Mailchimp shines. It offers advanced automation workflows that can be triggered by various actions, such as a subscriber joining your list, making a purchase, or clicking on a specific link. This allows for highly personalized and timely email campaigns that can significantly improve engagement and conversions.

Gmass offers basic automation features, such as automated follow-ups based on email opens and clicks. While this is useful, it doesn’t compare to the extensive automation capabilities of Mailchimp. For businesses looking to implement complex automation workflows, Mailchimp is the clear winner.

Analytics and Reporting

Both Gmass and Mailchimp provide analytics and reporting tools, but there are significant differences in their depth and functionality.

Gmass Analytics:

Gmass offers basic analytics, including open rates, click rates, and bounce rates. These are displayed in a simple, easy-to-understand format within Gmail. For users who need basic insights into their email campaigns, Gmass’s analytics are sufficient.

Mailchimp Analytics:

Mailchimp offers comprehensive analytics and reporting tools. You can track a wide range of metrics, including open rates, click rates, conversion rates, and revenue generated from campaigns. Mailchimp also provides detailed reports on subscriber activity, which can help you refine your email marketing strategy. The platform’s integration with Google Analytics further enhances its reporting capabilities.

Customer Support

Customer support is an important consideration, especially for new users to email marketing.

Gmass Support:

Gmass provides email support and has a comprehensive knowledge base with articles and tutorials. While the support is generally good, it may not be as immediate or extensive as some users might need.

Mailchimp Support:

Mailchimp offers multiple support options, including email, chat, and phone support for premium users. The platform also has an extensive knowledge base, video tutorials, and a community forum. Mailchimp’s support is generally considered more robust and accessible compared to Gmass.

Integration and Compatibility

Both platforms offer integrations, but the scope and ease of these integrations vary.

Gmass Integrations:

Gmass integrates seamlessly with Gmail and Google Sheets, making it an excellent choice for users heavily invested in Google’s ecosystem. It also supports integration with Zapier, which allows for connections with various third-party apps.

Mailchimp Integrations:

Mailchimp integrates with a wide range of third-party applications, including e-commerce platforms like Shopify and WooCommerce, CRM systems like Salesforce, and various social media platforms. This makes Mailchimp a versatile choice for businesses that rely on multiple tools and want a unified email marketing solution.

Use Cases and Best Fit

Gmass Best Fit:

Gmass is ideal for small businesses, startups, individual entrepreneurs, and freelancers who need a simple, cost-effective way to send mass emails directly from Gmail. It’s also suitable for users who prefer text-based emails and want to leverage Google Sheets for managing email lists.

Mailchimp Best Fit:

Mailchimp is well-suited for businesses of all sizes that need advanced email marketing features, including automation, segmentation, and detailed analytics. It’s particularly beneficial for e-commerce businesses, large enterprises, and marketing agencies that require robust design capabilities and extensive third-party integrations.

Both Gmass and Mailchimp have their strengths and are designed to meet different needs. Gmass is a great option for those who prefer simplicity and affordability, especially if they are already using Gmail and Google Sheets. Mailchimp, with its extensive features and scalability, is better suited for businesses that need advanced email marketing capabilities and are willing to invest in a more comprehensive solution.

The choice between Gmass and Mailchimp will depend on your specific needs, budget, and the complexity of your email marketing campaigns. By understanding the strengths and limitations of each platform, you can make an informed decision that aligns with your business goals and marketing strategy.