LinkedIn Plans and Pricing: Navigating the Options

11 September, 2024 6 Mins Read

LinkedIn has become an indispensable tool for professionals across industries, offering a platform for networking, job searching, and business development. To cater to the diverse needs of its users, LinkedIn provides several premium subscription plans, each tailored to specific professional requirements. This blog highlights the various LinkedIn plans and their pricing, helping you choose the best option for your needs. Read the full blog to learn more!

Overview of LinkedIn Premium Plans

FeaturePremium CareerPremium BusinessSales Navigator CoreRecruiter Lite
Monthly Price$29.99$59.99$99.99$139.99
Annual Price$239.88 ($19.99/month)$575.88 ($47.99/month)$959.88 ($79.99/month)$1,439.88 ($119.99/month)
Profile Views per MonthSee up to 90 daysSee up to 90 daysSee up to 90 daysSee up to 90 days
InMail Messages5 per month15 per month50 per month30 per month
Learning Platform AccessYesYesYesYes
Who Viewed Your ProfileYesYesYesYes
Advanced Search FiltersNoYesYesYes
Sales Lead BuilderNoNoYesNo
Lead RecommendationsNoNoYesNo
Real-time InsightsNoNoYesYes
Account and Contact SavingNoNoYesYes
Notes and TagsNoNoYesYes
Open ProfileYesYesYesYes
Company InsightsYesYesYesYes
Job InsightsYesYesNoNo
Competitive IntelligenceNoYesYesYes
Candidate RecommendationsNoNoNoYes
Recruitment-specific ToolsNoNoNoYes
Customer Relationship Management (CRM) IntegrationNoNoYesYes

LinkedIn offers four primary premium plans: Premium Career, Premium Business, Sales Navigator Core, and Recruiter Lite. Each plan unlocks unique features designed to enhance your LinkedIn experience, whether you’re a job seeker, a business professional, a sales leader, or a recruiter.

1. Premium Career

Monthly Price: $29.99
Annual Price: $239.88 ($19.99/month)

Key Features:

  • Profile Views: See who viewed your profile for up to 90 days.
  • InMail Messages: 5 per month.
  • Learning Platform Access: Yes.
  • Who Viewed Your Profile: Yes.
  • Open Profile: Yes.
  • Company Insights: Yes.
  • Job Insights: Yes.

Ideal For: Job seekers and professionals looking to advance their careers. This plan provides access to LinkedIn Learning, enabling users to acquire new skills and knowledge. Additionally, the ability to see who has viewed your profile and send InMail messages helps in networking and job applications.

2. Premium Business

Monthly Price: $59.99
Annual Price: $575.88 ($47.99/month)

Key Features:

  • Profile Views: See who viewed your profile for up to 90 days.
  • InMail Messages: 15 per month.
  • Learning Platform Access: Yes.
  • Who Viewed Your Profile: Yes.
  • Advanced Search Filters: Yes.
  • Open Profile: Yes.
  • Company Insights: Yes.
  • Job Insights: Yes.
  • Competitive Intelligence: Yes.

Ideal For: Business professionals and entrepreneurs who want to expand their network and gain deeper insights into companies and market trends. The plan includes advanced search filters and competitive intelligence, which are valuable for business development and strategic planning.

3. Sales Navigator Core

Monthly Price: $99.99
Annual Price: $959.88 ($79.99/month)

Key Features:

  • Profile Views: See who viewed your profile for up to 90 days.
  • InMail Messages: 50 per month.
  • Learning Platform Access: Yes.
  • Who Viewed Your Profile: Yes.
  • Advanced Search Filters: Yes.
  • Sales Lead Builder: Yes.
  • Lead Recommendations: Yes.
  • Real-time Insights: Yes.
  • Account and Contact Saving: Yes.
  • Notes and Tags: Yes.
  • Open Profile: Yes.
  • Company Insights: Yes.
  • Competitive Intelligence: Yes.
  • CRM Integration: Yes.

Ideal For: Sales professionals and teams. This plan offers robust tools for identifying and managing leads, including the Sales Lead Builder and lead recommendations. The integration with CRM systems ensures seamless workflow and efficient management of sales activities.

4. Recruiter Lite

Monthly Price: $139.99
Annual Price: $1439.88 ($119.99/month)

Key Features:

  • Profile Views: See who viewed your profile for up to 90 days.
  • InMail Messages: 30 per month.
  • Learning Platform Access: Yes.
  • Who Viewed Your Profile: Yes.
  • Advanced Search Filters: Yes.
  • Real-time Insights: Yes.
  • Account and Contact Saving: Yes.
  • Notes and Tags: Yes.
  • Open Profile: Yes.
  • Company Insights: Yes.
  • Competitive Intelligence: Yes.
  • Candidate Recommendations: Yes.
  • Recruitment-specific Tools: Yes.
  • CRM Integration: Yes.

Ideal For: Recruiters and HR professionals. Recruiter Lite provides advanced recruitment-specific tools, candidate recommendations, and integration with CRM systems, making it easier to find and manage potential hires.

Detailed Feature Comparison

Profile Views and InMail Messages

All premium plans allow users to see who viewed their profile for up to 90 days. This feature is particularly useful for understanding your audience and tailoring your networking efforts accordingly.

The number of InMail messages varies significantly:

  • Premium Career: 5 per month.
  • Premium Business: 15 per month.
  • Sales Navigator Core: 50 per month.
  • Recruiter Lite: 30 per month.

InMail messages enable direct communication with LinkedIn members even if you’re not connected, providing a crucial tool for outreach and networking.

Learning Platform Access

All premium plans include access to LinkedIn Learning, which offers a vast array of courses to enhance your skills and knowledge. This feature supports continuous professional development, crucial in today’s fast-evolving job market.

Advanced Search Filters

Advanced search filters are available in all plans except Premium Career. These filters help refine searches to find the most relevant contacts or job opportunities, enhancing efficiency and effectiveness in networking and recruitment.

Sales and Recruitment Tools

  • Sales Navigator Core includes specialized sales tools such as Sales Lead Builder, lead recommendations, and real-time insights. These features are designed to optimize lead generation and sales strategies.
  • Recruiter Lite offers recruitment-specific tools, candidate recommendations, and real-time insights to streamline the hiring process.

Both plans also integrate with CRM systems, ensuring that sales and recruitment activities are well-organized and managed efficiently.

Company Insights and Competitive Intelligence

All premium plans provide company insights, which offer valuable information about company performance, employee trends, and more. Premium Business, Sales Navigator Core, and Recruiter Lite also include competitive intelligence, allowing users to stay informed about competitors’ activities and market positioning.

Choosing the Right Plan

When deciding which LinkedIn premium plan is right for you, consider your professional goals and daily activities:

  • Job Seekers and Career Advancers: Premium Career is the most cost-effective option, providing essential features like InMail, profile views, and learning access to boost your job search and career growth.
  • Business Professionals and Entrepreneurs: Premium Business offers enhanced networking capabilities, advanced search filters, and competitive intelligence, making it ideal for business development and strategic planning.
  • Sales Teams and Professionals: Sales Navigator Core is tailored for sales-focused users, offering extensive tools for lead generation, management, and CRM integration to streamline sales processes and improve outcomes.
  • Recruiters and HR Professionals: Recruiter Lite provides powerful recruitment tools and candidate recommendations, essential for efficient hiring and talent management.

LinkedIn’s premium plans offer a range of features designed to meet the diverse needs of its users. From career advancement and powerful networking tools to lead generation and top talent acquisition, there’s a plan perfectly suited to your needs. By understanding the unique benefits of each plan and how they align with your professional needs, you can make an informed decision that maximizes the value of your LinkedIn experience.