Let’s talk about something that is becoming increasingly clear: with the constant change of search algorithms and also social media feeds, control over communication channels has never been as important. And if channels are dependable and tried-and-true, it’s email—the one channel that’s lived through the ages.It started as personal updates, then grew to massive automated campaigns, but those email newsletters have now become a dynamic tool for communicating with your audiences. Whether it’s just starting up or in scale, the appropriate newsletter software makes all the difference in the world. It’s about sending polished, professional emails to hundreds of thousands, and even more, with ease.But here’s the thing: there are so many email tools out there that it can feel like an overwhelming amount. We understand how difficult it may be to find the best fit. To save you the hassle, we have dug into more than 60 apps, and tested over 15 of them in order to bring you the best options for your email marketing needs in 2025. Let’s break it down together.
1. Mailchimp
Mailchimp has long been a favorite among marketers for its user-friendly interface and robust features. It offers a range of tools for creating and managing email campaigns, including customizable templates, automation, and analytics. With Mailchimp, you can segment your audience, track performance, and integrate with other platforms, making it a comprehensive solution for growing your email list in 2025. Its free plan includes basic features that are ideal for small businesses and startups.
2. Constant Contact
Constant Contact is another leading newsletter platform known for its simplicity and effectiveness. It provides a range of email templates, list management tools, and automation features. Constant Contact also offers advanced analytics and reporting to help you understand your audience’s behavior and optimize your campaigns. Its user-friendly design and excellent customer support make it a great choice for businesses looking to expand their email list with minimal effort.
3. Sendinblue
Sendinblue is a versatile newsletter platform that combines email marketing with SMS marketing and chat functionality. Its email marketing tools include drag-and-drop editors, customizable templates, and automation workflows. Sendinblue also offers advanced segmentation and A/B testing, allowing you to tailor your campaigns for better engagement. With its pay-as-you-go pricing model, it’s a cost-effective option for growing your email list without breaking the bank.
4. GetResponse
GetResponse is a powerful newsletter platform that provides a suite of tools for email marketing, landing pages, and webinar hosting. Its email marketing features include automation, A/B testing, and advanced analytics. GetResponse also offers a built-in CRM to help you manage your contacts and track interactions. Its easy-to-use interface and comprehensive feature set make it an excellent choice for businesses aiming to grow their email list and drive conversions.
5. AWeber
AWeber is a popular newsletter platform known for its ease of use and reliability. It offers a range of email marketing tools, including autoresponders, email templates, and list management features. AWeber also provides detailed analytics and reporting to help you track the success of your campaigns. Its customer support is highly rated, making it a great option for those new to email marketing or looking for a dependable platform to expand their email list.
6. ConvertKit
ConvertKit is a newsletter platform designed specifically for creators and bloggers. It offers powerful automation tools, customizable email templates, and advanced segmentation features. ConvertKit also provides landing pages and sign-up forms to help you capture leads and grow your email list. Its focus on simplicity and user experience makes it a popular choice for those who want to streamline their email marketing efforts and engage with their audience effectively.
7. Benchmark Email
Benchmark Email is a feature-rich newsletter platform that provides a range of tools for creating and managing email campaigns. It offers drag-and-drop editors, customizable templates, and automation features. Benchmark Email also provides advanced analytics and reporting to help you measure the success of your campaigns. With its competitive pricing and user-friendly design, it’s a great option for businesses looking to grow their email list and improve their email marketing strategy.
8. Moonsend
Moonsend is a versatile newsletter platform that combines email marketing with automation and analytics. It offers a range of features, including customizable templates, segmentation, and A/B testing. Moonsend also provides detailed reporting and insights to help you optimize your campaigns and grow your email list effectively. Its user-friendly interface and competitive pricing make it an attractive option for businesses of all sizes.
9. ActiveCampaign
ActiveCampaign is a powerful newsletter platform that offers advanced automation, CRM integration, and segmentation features. It provides a range of tools for creating and managing email campaigns, including customizable templates and A/B testing. ActiveCampaign also offers detailed analytics and reporting to help you track the performance of your campaigns and grow your email list. Its focus on automation and customer relationship management makes it a great choice for businesses looking to enhance their email marketing efforts.
10. HubSpot
HubSpot is an all-in-one marketing platform that includes a robust newsletter platform as part of its suite of tools. It offers a range of features for email marketing, including customizable templates, automation, and advanced analytics. HubSpot also provides CRM integration, allowing you to manage your contacts and track interactions. Its comprehensive feature set and user-friendly design make it an excellent choice for businesses looking to grow their email list and streamline their marketing efforts.
11. Substack:
It offers creators complete control over their newsletter marketing. It supports both free and paid subscriptions, allowing subscribers to directly fund your work. Unique features like voice-recorded newsletters make it a standout choice. Substack is ideal for creators focused on audience engagement and revenue generation.
12. Beehiiv:
It is an excellent platform for newsletter creators looking to monetize and grow their audience. With an intuitive UI, a generative AI writer, and a built-in referral system, it offers seamless newsletter creation and management. Features like segmentation, advanced analytics, A/B testing, and integration with popular tools make it stand out. Its free plan supports up to 2,500 subscribers, and pricing starts at $39/month, making it ideal for both beginners and established creators.
13. MailerLite:
This is perfect for users who want more than just email functionality. It allows you to create websites, blogs, and signup forms, and even automate emails for new and existing subscribers. With a custom HTML editor for advanced users and robust analytics to track performance, MailerLite offers a versatile solution. The free plan is generous, and its 24/7 support ensures you have help whenever needed.
14. Campaign Monitor:
It is tailored for marketing teams managing multiple clients. Its drag-and-drop editor and customizable templates make crafting beautiful emails and newsletters easy. Features like automated workflows, robust reporting, and transactional email/SMS options add value. Starting at $11/month, it’s a budget-friendly option with high functionality.
15. Curated:
They simplify newsletter creation with features like quick content capture, easy collaboration, and effective audience management. Its robust analytics help you grow your reach, while support for sponsorships and paid subscriptions offers a potential revenue stream. The free plan accommodates up to 1,500 subscribers, with paid plans starting at $39/month.
Choosing the right newsletter platform is crucial for growing your email list and achieving your marketing goals. Each of the platforms mentioned in this blog offers unique features and benefits, catering to different needs and preferences. Whether you’re looking for a user-friendly solution, advanced automation, or comprehensive analytics, there’s a newsletter platform that can help you elevate your email marketing strategy in 2025.Investing in the right newsletter platform can lead to increased engagement, higher conversion rates, and a more effective email marketing strategy. By leveraging the features and tools provided by these platforms, you can build a robust email list, connect with your audience, and drive growth for your business.
