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How Customer Evidence Can Drive Your GTM Success

May 15 @ 10:00 pm - 10:30 pm

A solid Go-To-Market (GTM) strategy is key to success. But did you know that mastering customer evidence can up your MQLs and SQLs by 3X? In GTM strategies, leveraging customer evidence can be a powerful tool to overcome buyer skepticism and build trust.

Join us for an engaging LinkedIn live event, featuring Leslie Barrett, Fractional Head of Customer Marketing, as she shares the potential of harnessing customer advocacy to drive demand generation in your GTM efforts.

Leslie is a customer marketing expert with over a decade of experience. Recipient of the Top25 CMA Influencer Award three times, Leslie helps top MarTech brands to scale with proven strategies. A thought leader in customer marketing and advocacy, Leslie crafts tailored campaigns that drive revenue.

Here’s what you’ll learn in this 30-minute session:
➡️ Explore how customer evidence validates your B2B SaaS product’s value proposition to potential buyers.
➡️ Gain insights into leveraging Customer Success and Marketing expertise for GTM success.
➡️ Learn how customer evidence overcomes common GTM hurdles by building credibility and accelerating sales.
➡️ Explore real-world examples showcasing how customer evidence directly correlates with revenue growth.
➡️ Learn strategies for aligning Customer Success and Marketing teams to leverage customer evidence effectively.
➡️ Explore platforms and tech stacks that help incorporate customer evidence into GTM strategies.

Click on attend to mark your calendars for an exciting session.